Beschreibung
Digital Content Manager (f/m/d) - IVD / digital content/Communication / SEO/ marketingProject:
For our customer Roche Diagnostics International AG based in Rotkreuz we are looking for a Digital Content Manager
Background:
The Digital Content Manager is a dependable and creative individual with proven content strategy and editorial prowess. As a Digital Content Manager, you will support key global digital marketing initiatives for all RDS and RIS Customer Areas, and RDS functions (e.g. GCS, Market Access, R&D, M&CI Chapters, key regions, and affiliates). You will be responsible for creating digital content strategy and improving and maintaining a large range of content to help the organization achieve its goals. You will be responsible for the creation of high-quality content for digital marketing channels including articles, interviews, social media advertisements, content marketing/thought leadership, videos, emails, product marketing copywriting, and web content. It will be your role to monitor the performance of the content and optimize based on defined metrics. You will advise the Product Managers and Marketing Managers on best practices based on data and the performance of content.
The perfect candidate owns a Master's or Ph.D. degree in Marketing as well as excellent English written and verbal communication skills. The candidate has more than 5 years years of experience in the Medical Devices/IVD industry and a familiarity with regulatory requirements. Lastly, the person is familiar with compliance considerations in the IVD industry and has the ability to check scientific references and read scientific journals and publications.
Tasks & Responsibilities:
The Digital Content Manager will work within the Digital Marketing Chapter with Digital Marketing Managers and with the business teams' Product Managers and Marketing Managers to plan, create and optimize content to drive business goals.
* Develop a digital content strategy in line with the defined target audience and business objectives
* Develop digital content such as writing email campaigns or social media posts.
* Write blog posts, ebooks, articles, case studies, videos, infographics, or other materials that support the launch or marketing of products & services
* Act as the final editor on content created by agencies or freelancers and ensure the content matches best practices standards and consistent tone and design as well as brand guidelines
* Manage a content calendar & content strategy for assigned digital channels
* Conduct Research or interviews on topics related to business topics to create content for the website or blog
* Create and maintain an editorial calendar, coordinating with commercial and business partners and key stakeholders to ensure the business is represented
* Copyediting, sub-editing and fact-checking short-form and long-form content for grammar, spelling, syntax, substance and flow according to tight deadlines
* Creatively repurpose existing content into alternative formats
* Work within special projects such as AI and ABM to represent the content strategy perspective
* Drives adoption of digital best practices across RDS and beyond
* Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice for each audience
* Develops and maintains guidelines, provides tools and direction to internal stakeholders and external agencies, and manages project timelines, expenses, and measurement.
* Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook and other Roche and departmental processes
Must Haves:
* Master's or Ph.D. degree in Marketing, Communications, Journalism, Biochemistry, Biotechnology, or science-related fields * 5+ years of experience in the Medical Devices/IVD industry
* Excellent English written and verbal communication skills
* Global work experience effectively working with different cultures across global, regional and local teams to meet needs and deliver successful programs
* Experience directly leading projects with audience and digital channel focused content creation and analytics with demonstrated track record of success
* Ability to translate scientific information into an engaging storytelling framework with an understanding of making digital content accessible to a wide audience including lay and expert audiences.
* Knowledge of SEO best practices to drive organic traffic
* Strong background in digital marketing and content strategy
* Familiarity with regulatory requirements and compliance consideration in the IVD industry and ability to check scientific references and read scientific journals and publications
* Strong background in digital marketing and content strategy and experience in managing and optimizing digital content across various platforms (e.g. website, social media, email campaigns)
Reference Nr.: 923226SGR
Role: Digital Content Manager
Industrie: Pharma
Workplace: Rotkreuz
Pensum: 100%
Start: 01.03.2024
Duration: unlimited
Deadline: 16.02.2024
If you are interested in this position, please send us your complete dossier via the link in this advertisement. If this position does not fit your profile and you wish to be considered for another position directly, you can also send us your dossier via this ad or to jobs[at]itcag[dot]com.
Contact us for more information about our company, our positions or our attractive Payroll-Only programme: .
About us:
ITech Consult is an ISO 9001:2015 certified Swiss company with offices in Germany and Ireland. ITech Consult specialises in the placement of highly qualified candidates for recruitment in the fields of IT, Life Science & Engineering.
We offer staff leasing & payroll services. For our candidates this is free of charge, also for Payroll we do not charge you any additional fees.