Marketing campaign specialist, I bring complex strategies from paper to reality.

(Real Returns Program)
In the lead of key global initiatives for the strategic message tailoring, content development
(podcasts, videos, SM and other assets), overarching project co-management (including UX and
web-delivery)
* #ChangeTheGame - Global flagship campaign promoting gender equality, financial literacy and
entrepreneurship. June 2022 to October 2022. Received "Credit Suisse Global Marketing
Achievement Awards, 2022", won the "Annual Sponsorship Excellence Award" by Sponsoring Schweiz.
* "Portrait of a Champion" - Sponsorship activation campaign featuring an artistic collaboration
between Roger Federer and Ugo Rondinone; launch and promotion of the exclusive documentary in
partnership with CNBC. January 2023 to March 2023. Over 140 press mentions, above average KPI

Time off for privately-run project and further 11.2019 to 04.2022 professional education.

(through Bosshard&Partner AG)
Develop front communication channels, including events and publications in line with business
objectives. Drive process improvement initiatives by monitoring all aspects of marketing and
identifying under-performing areas.
* Designed and led campaigns for new mandates through strategic planning and implementation.
* Executed CIO communications management plans to enhance engagement.

Planned a wide range of events for Investment Management division. Drafted and edited
publications, fund-related materials, RFP's, and communications.
* Conducted detailed content review from stylistics and guidelines perspectives through
analytical talent.