20.01.2026 aktualisiert

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100 % verfügbar

Product Management Leader

München, Deutschland
Deutschland
Diplom-Wirtschaftsingenieur (FH)
München, Deutschland
Deutschland
Diplom-Wirtschaftsingenieur (FH)

Profilanlagen

Tobias Seiler_Freelancer_CV.pdf

Skills

Agile MethodologieStrategisches ManagementCertified Scrum Product OwnerKundenbedarfsplanungInnovationsmanagementMarktforschungBullen- und BärenmarktProduktlebensdauerProduktdesignProdukt ManagementProduktmarketingScrumGo To MarketProduktberatungUnterhaltungsindustrieTeam Management
As a passionate product consultant with over 15 years of experience in the entertainment industry, I specialize in crafting innovative solutions that resonate with both business goals and customer needs. My journey has been marked by a commitment to product excellence, and I take pride in mastering the following skills:
  • Comprehensive Product Management: Successfully managed products through the entire product lifecycle with a strong focus on strategic planning, execution, go-to-market strategies and in-life management.
  • Leadership of High-Performing Teams: Proven ability to build and lead teams, driving collaboration and efficiency within diverse groups.
  • Expertise in Go-To-Market Strategies: Developed and executed effective strategies for multiple product launches, including Sky Q and Sky Go, or most recently an OTT service launched across 40 countries.
  • Agile Methodologies: Certified Professional Scrum Master and Product Owner, leveraging agile methodologies to facilitate impactful project outcomes.
  • Market Insights: Strong analytical skills applied to align technological advancements with market trends and consumer behaviors, ensuring the delivery of best-in-class products.
I am currently offering freelance product consultancy services, where I assist clients in navigating product development challenges, from conception through to successful market introduction. Let's connect and explore how I can help your organization achieve its product vision!

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2022

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisse

Projekthistorie

Interim Product Management RTL+ Content Domain (Freelance)

RTL Interactive GmbH

Medien und Verlage

500-1000 Mitarbeiter

  1. Leading the 18-member Content-Asset team, responsible for processing, consolidating, and exporting content metadata and assets.
  2. Defined, prioritized and aligned requirements with RTL stakeholders and streaming service provider “Bedrock” to enable the migration of RTL+ to the new platform.
  3. Drove service consolidation and performance improvements, while applying Kanban to optimize workflows, mitigate risks, and ensure timely delivery of migration milestones.

Product Owner OTT (Freelance)

DFL Digital Sports GmbH

Medien und Verlage

50-250 Mitarbeiter

  • Developed a comprehensive product concept for a new OTT streaming service.
  • Conducted a thorough evaluation of existing front- and backend infrastructure to ensure seamless integration and reliable performance of the new service.
  • Collaborated closely with internal stakeholders and external service providers to define detailed product requirements, ensuring alignment with business goals and technical capabilities.
  • Successfully launched the OTT streaming service in over 40 countries, achieving key business goals and laying the groundwork for future market expansion.

Director Product Roadmap

Sky Deutschland

Medien und Verlage

>10.000 Mitarbeiter

* Recruited and built a strong team of 2 product managers
* Created and managed strategic Product Roadmap for all Set-top-box and
OTT products in Germany and Austria, including Sky Q, Sky Go, Sky Q Mini,
Sky Q over IP, Sky Apps on Sky Q, Sky Apps on partner platforms, Sky+ and future products

* Defined commercial product targets with inputs from numerous internal
and external stakeholders
* Established team as key interface between local and international Product
* Development units for creating new and enhancing existing products Drove prioritization of local product increments with German senior

* management as input to Sky's global Product Roadmap Acted as Product Owner for Q over IP project

Director TV Products Roadmap

Sky Deutschland

Medien und Verlage

>10.000 Mitarbeiter

* Recruited and built a new team of 4-6 product managers
* Defined and led projects to create new and enhance existing Set-top-box
and OTT products based on technological trends, market and competitor
developments, consumer needs and business priorities
* Developed and executed go-to-market strategies for launching new
* products with company-wide coordination of all relevant stakeholders Held key responsibility for introducing Sky Q to the German & Austrian

Head of TV Products

Sky Deutschland

Medien und Verlage

>10.000 Mitarbeiter

* Promoted to take over team responsibility for 2 employees
* Executed concept developments and go-to-market activities for Set-topbox
products in Germany & Austria, including development of on-demand
streaming on Sky+ and introduction of new Set-top-box platform Sky+ Pro
* Created management reporting on product performance with
recommendation for improvements

Senior Product Manager TV Products

Sky Deutschland

Medien und Verlage

>10.000 Mitarbeiter

* Appointed lead product manager for Set-top-box platform Sky+
* Entrusted with conception and execution of go-to-market activities for
product enhancements, including introduction of Sky+ 2TB and "Mobile
Recording" as well as development of "Sky Home" on Sky+
* Created and analysed product reports and executed extensive customer
surveys to identify areas for improvements

D ETAILS
Adelgundenstr. 9a
80538 Munich
Germany
+49 (0)151 15947518
mail@tobias-seiler.com

Product Manager Customer Propositions

Sky Deutschland

Medien und Verlage

>10.000 Mitarbeiter

* Developed product propositions with adjacent Marketing and Sales
concepts to increase product awareness, penetration and usage
* Made responsible for conception and go-to-market activities around
product enhancements, including introduction of Push-VoD service Sky
Anytime on Sky+

Manager Marketing Resource Management

Sky Deutschland

Medien und Verlage

>10.000 Mitarbeiter

* Set-up extensive Marketing campaign management tool
* Reported Marketing KPIs to optimise media investment and steer Marketing
and Sales activities
* Created business cases for new Product and Marketing activities including
commercial launch of Sky+ and first 3D channel in Germany

Manager New Business Marketing & Sales

PREMIERE

Medien und Verlage

>10.000 Mitarbeiter

* Analysed new business areas for Premiere in Germany and Austria, looking
at commercial opportunities, competitive environment and the regulatory
framework
* Managed cross-departmental projects, including introduction of eLoading
* systems and interactive applications for set-top boxes Supported project management in rebranding Premiere to Sky in Germany

and Austria

Zertifikate

AI Product Management Specialization

Duke University

2025

Professional Scrum Master™ I (PSM I)

scrum.org

2022

Professional Scrum Product Owner™ I (PSPO I)

scrum.org

2022


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