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Marketing | Digitalisierung ⚙️ Company Building ⚒

München, Deutschland
Weltweit
Magister Artium
München, Deutschland
Weltweit
Magister Artium

Profilanlagen

CV - Thomas Ziegler

Skills

WerbungAffiliate MarketingAutomatisierungBusiness DevelopmentSaasSocial Media MarketingDigital MarketingEmail MarketingVertriebMarketing-MixSEOMarketingStrategisches MarketingPerformanceattributionQualitätsmanagementSuchmaschinenmarketingInternationalisierungTeam ManagementSuchmaschinenAccount Management
Experienced online marketing specialist with a demonstrated history of lifting value and growth in the digital marketing and advertising industry.
Skilled in Search Engine Advertising (SEA), growth, internationalization, performance attribution, building high performing teams, and marketing strategy.
Strongly data-driven and automation enthusiast with a passion for helping your business grow beyond expectations while at the same time hitting your efficiency targets!

I have lead several marketing teams and built a profitable SaaS company from scratch with an ARR in the seven digits hiring and leading a team of over 30 experts, including tech, product, quality assurance, marketing, sales, business development and account management.

For partners i have worked with in the past, i either helpt building their marketing teams or enabling them to inhouse or master their core marketing activities.
On different occasions i have audited, analyzed and optimized the current marketing mix for companies with five-digit budget to enterprise customers spending 100 Mio. € + in marketing budget.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2014

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischgutItalienischgutNiederländischgutPortugiesischgutSpanischverhandlungssicher

Projekthistorie

Geschäftsführender Gesellschafter

adSoul GmbH

Marketing & Strategic Management

Magnetschmuck24.com

Managing Director

adSoul GmbH - Part of the Otto Group Digital Solutions (OGDS)
adSoul.com - Growing our customers PPC advertising activities through
marketing-automation and artificial intelligence (natural language processing).
Our SaaS solution is a breakthrough technology which not only vastly
improves ad-performance but also sets free your precious campaign
managers' capacities to be invested in more value adding activities.

Leitung Online Marketing - Head of Online Marketing

Peter Hahn GmbH
Focus as Head of Online Marketing
* Strategic development of all Online-Marketing channels
* SEA, SEO, Affiliate Marketing, Price Comparison/Data Feed Management,
Email Marketing, Social Media Marketing, Content Marketing, Retargeting,
Cooperations-
and expansion towards further channels like marketplaces, specialty shops
etc.
* Implementation and further development of onsite marketing activities
* Onsite area marketing, Conversion-Optimization, Usability, Onsite search
optimization, Online action chain-
* Development of Online Marketing Channel-controlling
* Definition of KPI's, Implementation of an attributional model, Determination of
customer life time values-
* Development of an international market cultivation strategy for the foreign
market subsidiaries

Team Leiter SEA - Head of SEA

Witt-Gruppe
Focus: Strategic development of the Online Marketing Channel, Leading
FTE's, Process optimization, Performance optimization, Profitability analysis

Marketing Manager - Online Marketing

Witt-Gruppe
Online-Marketing with strong focus on SEA, marketing position with staff and
budget responsibilities
Focus: Implementation of inhousing, Management of agencies, Development
of processes, Conceptualization and implementing of tests, Implementing of
quality assurance methods, Direct reporting to CMO and executive board

Intern

German Embassy Panamá

Intern Online-Marketing

Josef Witt GmbH
Internship Online Marketing:
Supervision of all SEM-, Affiliate-Marketing-, Social Media Marketing-activities
of the Witt Gruppe within the day-to-day business

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