Digitales "Schweizer Taschenmesser" / Projektmanagement & E-Commerce

Responsibility for the concept development, strategy, and product management of a
large-scale online webinar and hybrid event platform. This involved end-to-end business
concept, strategy, and product management, from ideation to market entry. The objective
was to introduce a scalable online platform that would function as a digital event hub,
serving various brands, units, and target groups.

* Identify and outline stakeholder needs and preferences.
* Develop product strategy and roadmap to align with business goals.
* Collaborate with cross-functional teams and in house departments to define product
requirements and specifications.
* Implementing agile frameworks (SCRUM, KANBAN) and business frameworks (OKR)
* Prioritize features and enhancements based on feedback and business impact.
* Manage product backlog and ensure timely delivery of features and releases.
* Analyze product performance and usage metrics to inform future improvements.
* Relationship- & Stakeholder Management

Achievements : In October of 2021, we launched the first version of the product (MVP),

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Professional
Experience

just in time to host the initial online live event with about 500 online participants. Through
several months of iterations, we were able to serve several thousand participants through
webinars and streamed live events realtime and in parallel. In under two years, we
established the foundation for a comprehensive event platform that encompasses
ticketing, live-streaming, and on-demand content marketing.

Boutique advisory provides expert guidance and support to businesses seeking to enhance
their online sales channels, with the goal of expanding their online presence, boosting
revenue, and remaining competitive in the dynamic digital marketplace.

* Conducting assessments of a business's current e-commerce practices, including website
design, user experience, marketing strategy, payment processing, and logistics.
* Developing and implementing comprehensive e-commerce strategies tailored to the
specific needs and goals of the business.
* Selecting and implementing new tools and technologies to enhance the online sales
channels and improve customer engagement.
* Ongoing support and analysis to ensure continued success and adapt to changing
market conditions and consumer behavior.
* Leveraging extensive industry expertise and market research to help businesses remain
competitive and capitalize on emerging trends and opportunities.

In-house consultancy on online marketing and e-commerce for multiple corporate clients
across diverse industries.

* Evaluation & Implementation of strategies to grow online visibility and increase sales of
various international products & clients.
* Assessment of marketing KPIs, activities and channels.
* Analysis of market trends and consumer behavior to develop marketing campaigns to
attract and retain customers.
* Guidance on e-commerce channels, content & user experience to optimize online sales
and customer engagement.
* Outlining of Cross- and Upselling opportunities

Product Management Innovation Department for End-2-End implementation of a
Smart-Home application (mobile & backend) from concept to final product. The aim was to




release a smart B2C mobile application that consumers and contractors would use
regularly, thus generating new positive touchpoints.

* Managing software development life cycle, including requirements gathering, design,
development, testing, and deployment. (Role of Product Owner)
* Collaborate with cross-functional teams to design and implement software solutions
that meet customer and client needs.
* Implementing established software development methodologies (SCRUM & KANBAN)
and best practices to track performance and ensure consistent & reliable releases in time.
* Ensure product quality and communicate product progress and updates to stakeholders,
including customers and senior leadership.
* Continuously evaluate and prioritize product roadmap to optimize value and impact.

Achievements: Implementing a user-centric approach,involving iterative development of
a smart B2C mobile application that was successfully used by several hundred consumers
and contractors during the private beta test run.

While pursuing his studies, Stefan co-founded a social website builder Start-up in 2006 and
launched a mobile customer loyalty platform / app in 2011. Both companies raised several
rounds of investment, ran an operational business and employed several individuals across
various functions, including sales, marketing, and product development.

* Developing the business concept: Creation and refining the vision and mission of the
startup, identify the target market, and develop a business plan.
* Raising capital: Responsible for securing funding from investors to support the startup's
growth and development.
* Building a team: Recruiting employees with the skills and expertise necessary to build
the product and run the service.
* Developing the product: Overseeing the development of the product from End-2-End
* Marketing and sales: Development and implementation of a marketing and sales
strategy to promote the product or service and acquire customers.
* Operations & Strategic planning: Development and execution of a long-term strategy for
growth and sustainability as well as managing day-to-day operations.

Achievements: Development of a state-of-the-art social website builder software as a
service that has attracted several thousand active users.
Leading development of a mobile loyalty program, including an app and partner backend,
and successfully acquired multiple SME businesses and franchise partners. As a result of
these efforts, the consumer app received recognition as "App of the Month" by "PC go"-

Magazine.