16.10.2026 aktualisiert
100 % verfügbar
Website Designer, Social Media & Digital Marketing Manager
Durban, Südafrika
Weltweit
Honours DegreeÜber mich
With over 5 years of experience I help businesses build a professional online presence through effective website design, social media management, and data-driven digital marketing strategies that connect brands with customers and support business growth.
Skills
Social Media MarketingContent ManagementContent MarketingWebdesignDigital MarketingEmail MarketingMarketingStrategisches MarketingMarketing-ManagementResponsive WebdesignInstagram-MarketingSocial Media AdvertisingDigitalstrategie
Social Media Management & Community Building
Development and execution of social media strategies that drive engagement, strengthen brand affinity, and support broader marketing objectives. Management of content calendars, publishing schedules, and community interactions across multiple platforms, including crisis and reputation management.
Digital Campaign Coordination & Project Management
End-to-end campaign delivery from initial client briefing through to completion, coordinating stakeholders, timelines, deliverables, and approvals. Configuration and launch of campaigns across multiple digital engagement platforms and content management systems.
Digital Advertising & Performance Analytics
Creation, configuration, and optimisation of digital advertising campaigns across relevant platforms, leveraging data-driven strategies to maximise ROI. Analysis of key metrics including impressions, clicks, conversions, CPC, CPA, and ROAS, with regular performance reporting and strategic recommendations.
Content Strategy & Copywriting
Conceptualisation and development of social media campaigns, creation of compelling platform-specific copy, and collaboration with designers to guide the development of creative assets that resonate with target audiences.
Email Marketing
Application of email marketing strategies including campaign planning, copywriting, and performance analysis. Certified in advanced email marketing, Klaviyo, and email marketing principles covering B2B, B2C, and e-commerce contexts.
Google Ads & Search Engine Marketing (SEM)
Creation and management of Google Search Ads campaigns, including keyword research, bid management, and campaign optimisation to improve visibility, click-through rates, and conversions. Holder of a Google Ads Search Certification.
Data Analysis & Reporting
Collection, analysis, and visualisation of data to generate actionable insights and support data-informed decision-making. Preparation of performance reports, presentations, and strategic recommendations for stakeholders.
Social Listening & Insights
Monitoring of online conversations, tracking of brand sentiment, identification of emerging trends, and analysis of audience behaviour to uncover actionable insights that inform content and engagement strategies.
Geographic Information Systems (GIS) & ArcGIS
Practical knowledge of GIS tools including ArcGIS for spatial data analysis, cartography, map design, and geospatial analysis. Experience in tutoring students in GIS fundamentals and supporting academic and real-world GIS projects.
Development and execution of social media strategies that drive engagement, strengthen brand affinity, and support broader marketing objectives. Management of content calendars, publishing schedules, and community interactions across multiple platforms, including crisis and reputation management.
Digital Campaign Coordination & Project Management
End-to-end campaign delivery from initial client briefing through to completion, coordinating stakeholders, timelines, deliverables, and approvals. Configuration and launch of campaigns across multiple digital engagement platforms and content management systems.
Digital Advertising & Performance Analytics
Creation, configuration, and optimisation of digital advertising campaigns across relevant platforms, leveraging data-driven strategies to maximise ROI. Analysis of key metrics including impressions, clicks, conversions, CPC, CPA, and ROAS, with regular performance reporting and strategic recommendations.
Content Strategy & Copywriting
Conceptualisation and development of social media campaigns, creation of compelling platform-specific copy, and collaboration with designers to guide the development of creative assets that resonate with target audiences.
Email Marketing
Application of email marketing strategies including campaign planning, copywriting, and performance analysis. Certified in advanced email marketing, Klaviyo, and email marketing principles covering B2B, B2C, and e-commerce contexts.
Google Ads & Search Engine Marketing (SEM)
Creation and management of Google Search Ads campaigns, including keyword research, bid management, and campaign optimisation to improve visibility, click-through rates, and conversions. Holder of a Google Ads Search Certification.
Data Analysis & Reporting
Collection, analysis, and visualisation of data to generate actionable insights and support data-informed decision-making. Preparation of performance reports, presentations, and strategic recommendations for stakeholders.
Social Listening & Insights
Monitoring of online conversations, tracking of brand sentiment, identification of emerging trends, and analysis of audience behaviour to uncover actionable insights that inform content and engagement strategies.
Geographic Information Systems (GIS) & ArcGIS
Practical knowledge of GIS tools including ArcGIS for spatial data analysis, cartography, map design, and geospatial analysis. Experience in tutoring students in GIS fundamentals and supporting academic and real-world GIS projects.
Erfahrung
Berufserfahrung5 - 10 Jahre
Freelancer seit2026
Sprachen
EnglishMuttersprache
Projekthistorie
Responsible for building and maintaining strong relationships between client brands and their online communities. Developed and executed social media strategies driving engagement and brand affinity. Key responsibilities included community management, content strategy and copywriting, social listening, trend monitoring, content planning, publishing, analytics and reporting, and crisis and reputation management.
Managed end-to-end campaign delivery ensuring projects were executed efficiently from initial client briefing through to completion. Acted as the central coordination point between clients, internal teams, and external suppliers. Responsibilities included campaign planning, stakeholder and supplier management, gamification campaign execution, legal and compliance coordination, technical and platform coordination, client services, and reporting and performance analysis. Platforms used included WhatsApp Campaign Platforms, uWINa, Infobip, CMS, Jira, and Microsoft Business Central.
Managed and optimised digital advertising campaigns across multiple platforms using data-driven strategies to maximise performance and ROI. Responsibilities included campaign strategy and setup, ad copy development, keyword research and bid management, campaign monitoring and optimisation, performance analysis and reporting, and budget management.