23.09.2026 aktualisiert


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Senior UX/UI Designer
Ho Chi Minh city, Vietnam
Weltweit
BBA, Hutech University of TechnologyÜber mich
Data-driven Senior UX/UI Designer with 6+ years of experience creating intuitive SaaS, mobile, and e-commerce products. Skilled in scalable design systems, user research, and conversion funnel optimization. Proven ability to shorten development cycles and boost business growth.
Skills
UX/UI Design & Prototyping
Expertise in end-to-end UX/UI design including wireframing, high-fidelity prototyping, and design systems. Proficient in Figma and Maze for usability testing, reducing stakeholder feedback cycles and accelerating time-to-market.
User Research & Conversion Rate Optimization
Extensive experience conducting quantitative and qualitative research including user interviews, heuristic evaluations, and competitor benchmarking across 100+ target users. Skilled in identifying friction points and optimizing conversion funnels, achieving measurable improvements in checkout conversion rates.
Design Systems & Component Library Management
Proven ability to architect and scale centralized Figma Design Systems with 200+ standardized UI components, ensuring brand consistency and improving cross-functional development speed across web and mobile platforms.
Information Architecture
Skilled in structuring and organizing digital products through clear information architecture, improving navigation and overall user experience across web and mobile applications.
Responsive Web Design
Proficiency in designing responsive web interfaces and conversion-focused landing pages, applying advanced visual hierarchy, grid systems, and typography principles.
HTML5/CSS3
Technical knowledge of HTML5 and CSS3 enabling effective collaboration with front-end engineers and ensuring 100% visual fidelity and technical feasibility upon product launch.
A/B Testing
Experience applying A/B testing methodologies to validate design decisions and drive data-informed improvements to digital products.
Adobe CC (Photoshop, Illustrator, XD)
Proficiency in Adobe Creative Cloud tools including Photoshop, Illustrator, and XD for creating visual assets, digital identities, and design deliverables across online and offline touchpoints.
Design System Governance
Experience managing and governing design systems to maintain consistency, scalability, and alignment across product teams and development workflows.
Expertise in end-to-end UX/UI design including wireframing, high-fidelity prototyping, and design systems. Proficient in Figma and Maze for usability testing, reducing stakeholder feedback cycles and accelerating time-to-market.
User Research & Conversion Rate Optimization
Extensive experience conducting quantitative and qualitative research including user interviews, heuristic evaluations, and competitor benchmarking across 100+ target users. Skilled in identifying friction points and optimizing conversion funnels, achieving measurable improvements in checkout conversion rates.
Design Systems & Component Library Management
Proven ability to architect and scale centralized Figma Design Systems with 200+ standardized UI components, ensuring brand consistency and improving cross-functional development speed across web and mobile platforms.
Information Architecture
Skilled in structuring and organizing digital products through clear information architecture, improving navigation and overall user experience across web and mobile applications.
Responsive Web Design
Proficiency in designing responsive web interfaces and conversion-focused landing pages, applying advanced visual hierarchy, grid systems, and typography principles.
HTML5/CSS3
Technical knowledge of HTML5 and CSS3 enabling effective collaboration with front-end engineers and ensuring 100% visual fidelity and technical feasibility upon product launch.
A/B Testing
Experience applying A/B testing methodologies to validate design decisions and drive data-informed improvements to digital products.
Adobe CC (Photoshop, Illustrator, XD)
Proficiency in Adobe Creative Cloud tools including Photoshop, Illustrator, and XD for creating visual assets, digital identities, and design deliverables across online and offline touchpoints.
Design System Governance
Experience managing and governing design systems to maintain consistency, scalability, and alignment across product teams and development workflows.
Erfahrung
Berufserfahrung5 - 10 Jahre
Freelancer seit2023
Sprachen
Englishverhandlungssicher
Projekthistorie
Redesigned core user journeys for SaaS and e-commerce clients by analyzing drop-off points, resulting in a 15% average increase in checkout conversion rates. Executed quantitative and qualitative research across 100+ target users. Built interactive wireframes and high-fidelity Figma prototypes combined with Maze usability testing, reducing stakeholder feedback cycles by 20%. Partnered with PMs and Founders to align UI/UX solutions with business KPIs.
Architected and scaled a centralized Figma Design System with 200+ standardized UI components, improving cross-functional development speed and ensuring brand consistency across web and mobile. Overhauled web and mobile navigation architecture based on analytics data. Partnered with Front-End Engineers and BAs to streamline design handoffs, ensuring 100% visual fidelity and technical feasibility upon product launch.
Partnered with Business Analysts to map end-to-end user flows for B2B/B2C products including F&B distribution system, salon management platform, and customer loyalty mobile app. Designed the end-to-end UX/UI for a customer loyalty app, achieving adoption rate among existing users within the first 3 months of launch. Created a unified visual identity and digital assets across online and offline touchpoints.