12.08.2026 aktualisiert

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PhD | Mixed Methods User Research | Gamification | Human-Centered AI | User-Centric Design

Berlin, Deutschland
Berlin +25 km
PhD in Information Science & Interactive Media
Berlin, Deutschland
Berlin +25 km
PhD in Information Science & Interactive Media

Profilanlagen

2509_CV_Jonna_Koivisto.pdf

Skills

Design-ForschungGamificationForschungsmethodenPersonaForschungserfahrungenUser-Centered DesignNutzerforschungGame-Design
I'm a senior UX researcher and design anthropologist with a PhD in Information Science and Interactive Media. I specialize in mixed-methods research that translates user behavior, workflows, and motivation into actionable insights for product and design teams. I’ve led research in SaaS and AI environments and worked extensively across different domains, from gaming, lifestyle and health products to financial apps, focusing on deep understanding of the users and their needs and motivational design. My experience spans the full research lifecycle, from scoping and study design to synthesis and strategic delivery; always grounded in both qualitative depth and quantitative rigor.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2025

Sprachen

DeutschverhandlungssicherFinnischMutterspracheEnglischverhandlungssicher

Projekthistorie

Senior Researcher

Turku School of Economics

Freelance User Researcher & Design Anthropologist

Self-employed
Conducting mixed-methods user research focused on motivation, behavior, and emotional engagement to inform product strategy and experience design. Supporting product teams in translating complex human insights into clear, actionable direction, with a specialization in gamification and human-centered AI.

Adjunct Professor (Part-Time)

Open Institute of Technology
Designed and currently teaching a cutting-edge master's-level course on Human-Centered AI Design.

Research & Development Lead

Solsten Inc.
Built and led a cross-functional, 5-person R&D team focused on human-centered AI, delivering foundational research that shaped product direction and long-term strategy. Created and owned the research strategy and roadmap, aligning with business priorities. Designed scalable research operations, survey systems, and insight templates. Contributed to IP development, co-identifying patent filings derived from original research on user psychology and AI interaction (6 granted).

User Researcher/Senior Research Scientist

Unknown Company
Conducted 15+ user research projects for top-tier international gaming companies, delivering insights that enhanced user experience and engagement. Designed 20+ psychometric assessments and user surveys focused on motivation, personality, and team dynamics. Built research-based taxonomies to support ML model training and in-game content recommendation systems. Standardized research practices across client projects.

(Post)doctoral Researcher, Project Manager, Lecturer

Tampere University
Published 30+ high-impact academic papers on gamification and user-centered design; cited 17,000+ times. Secured €1.6M+ in funding for joint research projects. Created and taught the first university courses on gamification. Managed multi-institutional and multi-industry research collaborations. Internationally sought-after speaker and lecturer, mentoring numerous graduate students.

Lecturer in Intercultural Education

City of Tampere/Tampere College
Developed and taught courses on Finnish language, intercultural communication, and societal studies.

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