Projektmanager / Revenue Manager / DevOps Teamleader / AI Developer

Professional Experience
Atomize, Sweden (Remote)- AI based SaaS solution for demand forecast and pricing                                                      05/2021 – present
Director of Customer Success and Client Services
Overseeing day – to – day operations and managing the 2nd and 1st Level Support Team.
As well as defining & implementing strategical processes that take place post-contracting phase, with emphasis of onboarding process for newly acquired customer and continued customer support in a start-up environment. Collaborate with Sales, Technical and app development teams, and 3rd parties to ensure a seamless customer journey, troubleshooting technical issues and providing guidance as necessary. Take an active stand in building and maintaining understanding of product by closely cooperating with product team. Encourage long customer lifetime value through continued renewal of customer agreements and incremental revenues via upselling.
Contribution Highlights:

• Manage triple number of clients with same FTs, though usage of technology for automations and efficiencies
• Trial clients and key account high retention rates
• 40% higher NPS scores vs industry average (NPS =Net Promoter Score)

Horwath HTL, Barcelona – a hotel consulting firm member of Crowe Global                                                                           12/2020 – 04/2021
Associate Consultant, Hotel Asset Management, Commercial Area
Customized and assignment-based work with customers requiring sales& marketing plans, strategical and technical aspects of distribution and revenue management advice.


Ona Hotels, Barcelona                                                    5/2020 – 09/2020
Corporate Director of Sales & Marketing
40 properties / 4000 keys on Mediterranean Coast of Spain and North Africa,
Urban and Resorts 2* to 4*, apartments and hotel type, full and limited service properties.
Overseeing: sales, marketing, revenue, development of client E-communication solution, ecommerce, reservations departments.
Report directly to CEO the Mission of the position: Maximize total net revenue per available room, define the value proposition and brand marketing strategy with focus on own online channel delivery results, professionalize and modernize pricing and revenue management department, optimize the digital distribution model, streamline and implement sales delivery processes, talent development in commercial areas, team of 20-30 pax. Provide management and leadership expertise to coordinate sales efforts. Contribute to the transformation from time –share dominant model to hotel business model.
Contribution Highlights:

• Designed and implementation of unified companywide reporting suite.
• Ideation and implementation of 1:1 customer communication web application in relation to a hotel stay.
• Established successful sales and marketing strategies for post covid reopening, delivering growth in market share.

Selenta Hospitality Group, Barcelona                              8/2018 – 5/2020
Corporate Head of Distribution& Revenue Management
10 properties/ 3000 keys across Spain, Urban and Resorts, 3* to 5*GL, ca 180M EUR Revenues,  
Owned, Franchised (Hyatt) and Joint Venture (Nobu Hotels) model

Reported to CCO. Led Revenue Management System & Distribution model change project. Defined pricing and commercial policy across the segments. Orchestrated and implemented annual budget process for accommodation and other revenue streams. Streamlined revenue and commercial processes. Defined and measured hotel sales performance against strategy and target: re-align strategy as needed. Established an effective business plan alongside the sales team. Shaped GOP- centred channel mix. Directed and developed centralized revenue management team of 8-14 members in senior and junior positions.
Contribution Highlights:

• Presided over the selection and execution of revenue management system (AI demand forecasting& pricing and planning tool)
• Transformed the digital distribution model.
• Implemented sales control and steering processes
• Integrated and optimized the Data Analytics System which was based on Artificial Intelligence

NH Hotels Groups, Barcelona                                          3/2015 – 9/2018
Regional Director of Revenue Management
30 urban type properties/ 2400 keys in Catalonia, Aragon & Andorra, ca 120M  EUR Revenues, Management Model
Reported to Business Unit Southern Europe Revenue Director. Developed and led centralized revenue management team of 12 members in senior and junior positions. Created an effective business strategy & led the revenue optimization processes for all the revenue streams. Delivered on market share performance in the assigned region. Set winning pricing across the segments. Conveyed accurate revenue forecast ranging from one month to three year period. Acted as an ambassador of winning revenue culture inside and outside the department. Ensured effective processes in an environment of centralized revenue function.  Implemented strategies for corresponding adjustments. 


Additional Experience
IHG (INTERCONTINENTAL HOTELS GROUP)
Director of Revenue Management InterContinental Vienna, Austria. 4/2012 – 3/2015
Interim Revenue Management for InterContinental Davos, Switzerland. 2014
Cluster Reservations & Revnue Manager, 5 Golf Course Resorts Hotel and Apartments, Murcia, Spain. 7/2009-3/2011
Events, Conventions & Groups Sales Manager, 4* Holiday Inn Madrid, 313 Rooms, Spain. 8/2007-7/2009
Reservations & Groups Sales Manager, 5 * Crowne Plaza Estepona, Spain. 01/2006-08/2007
Guest Relations Officer,5 star - InterContinental Abu Soma, IHG, Egypt,2005


MELIA HOTELS INTERNATIONAL
Revenue Manager, Meliá Valencia Palacio de Congresos, Valencia, Spain. 3/2011-3/2012


Honours & Awards   
HQ department of the year -2018
CRME- Revenue Management Certification by HSMAI - 2016
Successfully passed EPSO’s (recruitment body for EU intuitions) selection process for project management - 2008
Winner of Swedish Hoist Hospitality Award  – 2005


Academic & Coaching activities
Trainer for Revenue Management System Software Application ATOMIZE 2021-2023
Project Manager and Facilitator of “Leading Others” development programme for managers and supervisors - 2014-2015
Co-Facilitator of Revenue Management Essential Certification Academy (RMEC) by IHG - 2014
Assistant lecturer in subject of project management UEM university Madrid, Master’s degree Level - 2009-2010