16.10.2026 aktualisiert
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PPC Specialist (Yandex Direct, Google Ads, VK Ads) · 8+ years · GA4 / GTM / CRM tracking
Xarxatan, Azerbaijan
Nur Remote
MA Management/Marketing, UNECON 2017-20; BA Finance & Credit, UNECON 2013-17Skills
Google AdwordsE-CommerceGoogle AnalyticsMarketingPerformance-MarketingConversion-TrackingGoogle Tag ManagerPay-per-Click Marketing
PPC specialist with 13 years in marketing, 8+ in paid search for e-commerce, B2B and services. Cut CPL by 30-84%, grew leads 2-8x, reached ROMI up to 1,420% and scaled paid-traffic sales 25x in 12 months. I build end-to-end analytics (GA4, GTM, Yandex Metrica, Roistat, Calltouch), connect ads to CRM (Bitrix24, AmoCRM) and product feeds, and use AI tools (ChatGPT, Claude, Gemini) to speed up research, creatives and reporting. English B2, native Russian, Azerbaijani B2. Works remotely. Skills: Google Ads, Yandex Direct, VK Ads, PPC, paid search, performance marketing, GA4, Google Tag Manager, Yandex Metrica, conversion tracking, keyword research, A/B testing, ROAS/ROMI/CPA optimisation, e-commerce, B2B lead generation, Bitrix24, AmoCRM, product feeds, AI workflows.
Erfahrung
Berufserfahrung5 - 10 Jahre
Freelancer seit2018
Sprachen
EnglishgutRussianMuttersprache
Projekthistorie
Launched paid advertising in a new region from scratch: geotargeting, separate landing pages, AI tools for copy and creatives, CRM, UTM. First leads at CPL 1,458 RUB, CPQL 3,182 RUB. Test budget cut from 300,000 to 97,000 RUB (-68%) with no loss in lead quality.
Yandex Direct, VK, Dzen, promo pages, audience segmentation, algorithm training on micro-conversions, product feeds (Yandex Market, VK Products), Bitrix24/AmoCRM. CPA -55% while the budget grew 2.5x; sales from paid traffic grew 25x in 12 months.
Built the digital channel, end-to-end analytics, launched the B2B product "SVOKHIT". Budget -18% while inquiries grew +31%, ROMI 1420%; CPL 5,300 -> 2,100 RUB (-60%), first 6 wholesale deals.