Profilbild von Olga Sinkova Digital Analyst / Webanalyst aus Torremolinos

Olga Sinkova

verfügbar

Letztes Update: 05.06.2024

Digital Analyst / Webanalyst

Abschluss: Master of Arts
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: Deutsch (verhandlungssicher) | Englisch (verhandlungssicher) | Russisch (Muttersprache) | Spanisch (gut)

Dateianlagen

arbeitszeugnis_diconium.pdf
CV-Olga-Sinkova-2024-wf_050624.pdf

Skills

Digital Analytics Expert with 11 years of experience and double master’s degrees in library science and information management. Experienced with top brands like Daimler, Audi, Esprit, Sport1 and RedBull. Adept at developing measurement frameworks, conducting ad effectiveness studies, and delivering actionable insights. Skilled in client-facing roles, leading workshops, and creating impactful dashboards. Proficient in ensuring data accuracy and managing complex projects. Passionate about leveraging analytics to drive business growth. Certified coach by ICTA, with deep knowledge of the media landscape and a strong focus on high-impact projects.
Expertise & Core Competencies
  • Measurement Strategy: Developing and implementing measurement frameworks.
  • Ad Effectiveness Studies: Conducting studies to gauge marketing impact.
  • Data Analysis & Insights: Analyzing data to provide
    actionablerecommendations.
  • Client Collaboration: Leading workshops and training sessions.
  • Reporting & Visualization: Creating dashboards and visual reports.
  • ProjectManagement:Managingtimelinesandstakeholdercommunication.
  • Quality Assurance: Ensuring data accuracy through validation processes.
  • Innovative Solutions: Collaborating on new features and
    measurementinnovations.

Projekthistorie

01/2017 - bis jetzt
Senior Digital Analyst
Self-Employeed (< 10 Mitarbeiter)

Self-Employed Projects & Work History DIGITAL ANALYTICS CONSULTANT
September 2017 — Present

April 2021 – December 2023
CONGSTAR // COLOGNE, GERMANY // GOOGLE ANALYTICS UA, GA4, MAPP
ANALYTICS
  • Led creation of standardized campaign tracking in GA Universal, GA4, and MAPP Analytics.
  • Developed reports for decision-making, saving 20% by discontinuing underperforming campaigns.
  • Key team member in migrating to MAPP Analytics and Tealium Tag Manager.
  • Provided expert analytics support for pilot projects and campaigns. • Restructured reporting framework, increasing usage by 30%.
  • Conducted KPI framework workshops across departments.
  • Ensured tracking compliance with privacy regulations.

October 2022
SUITE SUPPLY // AMSTERDAM, NETHERLANDS // GOOGLE ANALYTICS
  • Conductedworkshopsandtrainingsessions,establishingafull-timedigital analyst position.
  • Organized KPI setting workshops, driving business decisions.
  • Emphasized data quality in strategic decision-making.
October 2020 – November 2020
UNILEVER PLC // LONDON, UK // GOOGLE ANALYTICS, ADOBE ANALYTICS
  • Led a digital analytics audit, providing optimization recommendations.
  • Enhanced data governance and quality.
  • Offered actionable tracking goals and KPI improvements.

June 2019 – May 2020
ESPRIT EUROPE GMBH // RATINGEN, GERMANY // WEBTREKK SUITE, ADOBEANALYTICS
  • Managed migration to Adobe Analytics, improving tracking precision.
  • Aligned campaign and customer journey tracking.
  • Created dashboards, increasing report usage by 25%.
  • Conducted KPI workshops.
  • Introduced Observe Point, reducing debugging hours by 30%.
  • Assisted in creating the Customer Data Platform strategy.

January 2020 – May 2020
THE ADECCO GROUP // DUSSELDORF, GERMANY // GOOGLE ANALYTICS
  • Streamlined tracking documentation, increasing accuracy.
  • Developedstandardizedcampaignnomenclature,improvingeffectiveness
    by 20%.
  • Designed customer journey tracking, improving conversion rates by 15%.
  • Delivered KPI framework workshops.
July 2019 – August 2019
TWT INTERACTIVE GMBH // DUSSELDORF, GERMANY GOOGLE ANALYTICS
  • Provided expert support to clients, resolving tracking bugs and enhancing data accuracy.
  • Rebuilt reports to focus on KPIs, increasing usage by 25%. December 2018 - May 2019
    HOME SHOPPING EUROPE GMBH (HSE24) // MUNICH, GERMANY 
  • Improved tracking accuracy by cleaning up existing systems and developing a tag plan.
  • Ensured seamless app and web tracking.
  • Established transparent campaign tracking, optimizing ad timing and ROIby 20%.
September 2017- September 2018
SPORT1 GMBH // MUNICH, GERMANY GOOGLE ANALYTICS
  • Developed comprehensive campaign tracking, improving effectiveness by 20%.
  • Designed article tracking for performance insights.
  • Conducted A/B testing, increasing ad performance by 15%.
  • Matched IVW tracking with Google Analytics.

Reisebereitschaft

Verfügbar in den Ländern Deutschland, Österreich und Schweiz

Reisebereitschaft bis zu 2-3 Tage die Woche
Profilbild von Olga Sinkova Digital Analyst / Webanalyst aus Torremolinos Digital Analyst / Webanalyst
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