23.04.2026 aktualisiert

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Business Development Expert (IT Sector)

Hockenheim, Deutschland
Weltweit
Dipl.-Informatiker
Hockenheim, Deutschland
Weltweit
Dipl.-Informatiker

Profilanlagen

Assessment SAP.PDF
Application emagine 2915304.pdf
Curriculum Vitae Norbert Lesch emagine 2915304.pdf
Competence Profile Norbert Lesch.pdf
Finanzministerium.PDF

Skills

Business MarketingBusiness DevelopmentService Portfolio ManagementProjektmanagement
SAP Business Development
Deep expertise in sales and marketing process optimization, Go-to-Market strategies, customer insights, and market-driven portfolio management within SAP with 17+ years of experience.

Data Analytics & Business Intelligence
Development of advanced analytics applications using MS Excel, MS Power BI, and SAP Analytics Cloud to enhance decision-making and optimize sales and marketing performance.

Go-to-Market & Demand Generation
Design and execution of targeted initiatives to increase pipeline volume, successfully delivering triple-digit million € growth annually through high-impact GTM initiatives.

Project Management
Expert in waterfall and agile methodologies with 12+ years in IT Program & Project Management, managing global SAP rollouts and business process reengineering initiatives.

Process Automation
Implementation of automated analytics solutions to improve scalability, efficiency, and operational excellence in sales and marketing.

Collaboration Tools
Experience with MS Teams, SharePoint, Zoom, Moodle, MindManager, and other collaboration platforms for effective team coordination.

Leadership & Team Management
Leading large-scale SAP template/rollout programs from definition to execution, driving team spirit, compliance, and cross-functional alignment in international teams.
 

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2025

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

Automatization of Business Cases

SAP

Internet und Informationstechnologie

>10.000 Mitarbeiter

  • Standardizing of business case calculation methods for solutions and solution-related services.
  • Especially, using historical sales data and sales prognoses data (kind of a KI-approach).
  • Implementation of fully automated business case calculation method with high quality outputs and drastically reduced execution time.
  • Integration of it into the global portfolio program process.
  • Generation of target customer lists and positioning guidelines to accelerate Go-to-Market.

Global Demand Generation Program for Software-Solution-related Services

SAP

Internet und Informationstechnologie

>10.000 Mitarbeiter

  • Set-up and manage program for pipeline increase (3-digit-million euros per year) of software-solution-related services.
  • Improve the opportunity-to-deal ratio by consistent market-, customer-installed base-, customer-intend-, solution-/services-capabilities-, internal sales force- and internal demand-generation force data.
  • Organization of feedback and quality improvement circles with all stakeholders.
  • Reduction of demand generation activity execution times by 70%.
  • Scaling from premium (high-end) to low-/no-touch (store-based) solutions and solution-related services.

Redesign of Go-to-Market and Demand Generation Processes

SAP

Internet und Informationstechnologie

>10.000 Mitarbeiter

  • Implementation of a consistent data model for market-, customer-installed base-, customer-intend-, solution-/services-capabilities-, internal sales force- and internal demand-generation force data.
  • Creation of a fully automated data-generation process due to the model mentioned before.
  • Streamlining all related processes of involved sales and demand generation parties.
  • Automated opportunity creation as the final step of demand generation activities.
  • Automated success reporting due to defined KPIs for success measuring and continuous improvement.

Portfolio


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