24.06.2025 aktualisiert

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100 % verfügbar

Brand Strategist, 360° Marketing & Campaign Expert

Hamburg, Deutschland
Deutschland
Hamburg, Deutschland
Deutschland

Profilanlagen

230625_Isabelle Sporleder.pdf

Skills

Strategisches MarketingMarkenbildungKampagnen
More than 10 years’ international experience in brand management andbuilding for digital-first brands
Highly experienced in omni-channel marketing and how to connect onlinewith offline channels to drive brand equity and conversions
Solid know-how in developing and executing go-to-market strategies

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2022

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

Marketing Projectmanager & Brand Partnership Manager

Bang & Olufsen

Konsumgüter und Handel

500-1000 Mitarbeiter

Projectmanager for the brand partnership with Montreux Jazz Festival
Organising all marketing and communication activities around the festival
Partnership Management of external retail partners and the Festival Team
Concept development of the retail events

Brand Consultant

Heel Deutschland

Pharma und Medizintechnik

500-1000 Mitarbeiter

Consulting the brand team on the re-branding of "Entdecke dein Neo" (NEM market) 
Organising workshops for the re-branding for the brand heart and tonality 
Developing a brand tonality with the in-house team 
Consulting on the visual language of the brand

Brand Marketing Manager

E. Breuninger

Konsumgüter und Handel

1000-5000 Mitarbeiter

  1. Launching the brand SKIMS with an omni-channel campaign at Breuninger In Germany (online and offline) inthree Flagship Stores and online within Europe. Channels included Windows, Instore Screens and Shop-in-Shop, DOOH, Print, Social Media, Influencer, Event and Paid digital.
  2. Managing the retail media takeover with Polo Ralph Lauren Germany:focus on the flagship stores Düsseldorfand Munich, including Windows, Facade, Pop-Ups, Instore Screens, Print and on breuninger.com, including.Social Media and Influencer Marketing. 
  3. Managing the Trachten FW24 Campaign (incl. Production) from end-to-end. Strong focus on OOH, SocialMedia, Influencer, Events and Print Mailing.

Projectmanager for Content & Brand Experience Projects

Gebr. Heinemann

Konsumgüter und Handel

>10.000 Mitarbeiter

  1. Management of their brand experience at Airport Copenhagen and online experience.
  2. Concept development for the upcoming brand campaign.

Senior Account and Project Manager

STAN Worldwide

Marketing, PR und Design

10-50 Mitarbeiter

Consulting the client Silhouette on all social media and digital content actvities
Projectmanagement for on-going projects (incl. smaller productions)

Brand Marketing & Campaign Manager

E. Breuninger

Konsumgüter und Handel

5000-10.000 Mitarbeiter

Brand Marketing & Campaign Manager for the luxury department of E. Breuninger
Managing the luxury campaign FS25 and preparing the AW25 campaign (incl. production) 
Managing the luxury online-takeover with the e-commerce team to drive awareness and visibility of their luxury department on their DOB Page

Brand Consultant

Sol and Luna

Konsumgüter und Handel

< 10 Mitarbeiter

Brand Strategy and Management
Developing a brand messaging for beauty start-up 
Creation of a launch concept for beauty start-up

Brand Strategy Consultant

NO HYPE

Marketing, PR und Design

10-50 Mitarbeiter

Brand Strategy and corporate culture development
Organising a brand workshop to develop the brand with their in-house c-level team

Kontaktanfrage

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