23.06.2026 aktualisiert

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Senior Project/Program Manager, Product Owner, Coach, Scrum Master - Digital Marketing, eCommerce

Mönchengladbach, Deutschland
Weltweit
Dipl.-Ingenieur
Mönchengladbach, Deutschland
Weltweit
Dipl.-Ingenieur

Profilanlagen

Harald L. Schraut - Profil Deutsch - 04-2025.docx
Harald L. Schraut - Profil Deutsch - 04-2025.pdf
Harald L. Schraut - Profile English - 03-25.docx
Harald L. Schraut - Profile English - 03-25.pdf

Skills

Agile MethodologieAgile FührungContent ManagementCertified Scrum Product OwnerDigital MarketingFührungskompetenzFührungsverantwortungSchlankes ProjektmanagementProjektmanagementScrumProduct OwnershipSAP ProjektmanagementScaled Agile FrameworkShopifySoftware ProjektmanagementGlobales ProjektmanagementCertified Scrum MasterAdobe MagentoIT-Projektmanagement
Summary
With over 20 years of international experience, I specialize in driving success in large-scale digital projects.
As a certified Product Owner (PSPO II) and Project Management Professional (PMP), I excel in aligning technical solutions with business goals, delivering measurable results across industries such as fashion, consumer goods, telecommunications, and aerospace.

I bring expertise in eCommerce platforms (SAP Commerce Cloud, commercetools, Shopify, Magento), CMS (Amplience, Contentful, AEM, Sanity), and related technologies.

My focus lies on leveraging agile methodologies to lead global, multidisciplinary teams and deliver innovative, high-quality digital products on time and within budget.

Whether you need a strategic partner to optimize your IT services, implement complex solutions, or enhance your customer experience, I’m here to help your business thrive in a competitive digital landscape.

Why me?
  • Extensive Industry Experience
    • Over 20 years of international expertise across diverse industries such as fashion, consumer goods, telecommunications, aerospace, and more.
    • Proven track record of success in both startups and multinational corporations.
  • Certifications and Expertise
    • Certified as a Professional Scrum Product Owner II (PSPO II) and Project Management Professional (PMP), demonstrating advanced leadership and project management skills.
    • Deep technical knowledge of eCommerce platforms, CMS and related technologies
  • Strong Technical and Agile Skillset
    • Hands-on experience with platforms like SAP Commerce Cloud, commercetools, Shopify, MS Azure, and DevOps tools.
    • Expertise in agile frameworks (Scrum, Kanban, Multi-Team Scrum).
  • Leadership and Collaboration
    • Successfully managed global, cross-functional teams of up to 50 people.
    • Adept at stakeholder management, bridging the gap between business goals and technical teams.
  • Quick Integration and Client Focus
    • Exceptional ability to understand customer needs, adapt quickly to new environments, and deliver tailored solutions.
    • Focus on aligning IT strategies with business objectives to create tangible value for clients.
  • Broad Functional Expertise
    • Experience spanning eCommerce, digital marketing, enterprise web portals.
    • Strong requirement engineering skills, enabling efficient and precise translation of business needs into technical implementations.
Roles
  • Project manager
  • Product owner
  • Program manager
  • Scrum master
  • Agile coach
  • Delivery lead
  • Requirements/business analyst
Domains
  • eCommerce
  • Content management/CMS
  • Digital marketing
  • General project management
Industries
  • Fashion
  • Food & Beverages
  • Chemicals
  • Consumer Electornics
  • Machinery
  • Passenger Airlines
  • IT/Professional Services
  • Automotive
Systems/Tools
  • SAP Commerce (Cloud)
  • commercetools
  • Magento
  • Shopify
  • Amplience
  • Contentful
  • Sanity
  • Adobe Experience Manager (AEM)
  • Solr/Lucene
  • Algolia
  • FactFinder
  • Epoq
  • Azure cloud
  • AWS cloud
  • Google Cloud Platform (GCP)
  • Jira/Jira Agile
  • Confluence
  • Asana
  • ServiceNow
  • git, GitHub, BitBucket
  • Microsoft Teams, Sharepoint
  • Microsoft Office
  • Slack
University Degree
  • Dipl.-Ing. Electrical Engineering (Elektrotechnik), RWTH Aachen

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2010

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseSpanischgut

Projekthistorie

Agile Coach/Scrum Master - Relaunch B2C Webshop - Fashion

Konsumgüter und Handel

250-500 Mitarbeiter

Role: Agile Coach, Scrum Master

Project objectives: Relaunch of a B2C webshop in 25 countries with a strong focus on code and development quality to ensure cost-effective long-term maintainability.

Responsibilities:
  • Coach and lead project team
  • Define and establish agile way-of-working and related processes
  • Facilitate agile ceremonies
  • Drive a continuous improvement process
Technologies: commercetools, Sanity CMS, Amplience CMS, epoq enterprise search, React, NextJS, Sentry, Google Cloud Platform (GCP), Vercel

Tools: Confluence, Jira, Figma/FigJam, GitHub, Microsoft Teams, Slack

IT Product Owner eCommerce B2C

Industrie und Maschinenbau

>10.000 Mitarbeiter


Role: IT Product Owner

Project Objectives:
  • Enhance global B2C webshop (appr. 60 countries) to meet business and technical demands
Responsibilities:
  • Drive continuous improvement of B2C webshop
  • Support and consult marketing and business stakeholders
  • Provide technical expertise and recommendations, challenge external implementation partner
  • Ensure IT related objectives such as security, maintainability, performance
  • Steer external implementation partner
  • Build/coach internal IT product owner team
Technologies:
SAP Commerce Cloud, Adobe Experience Manager (AEM), FactFinder enterprise, Solr enterprise search, BazaarVoice ratings & reviews, Adyen payment service provider, parcelLab delivery tracking

Tools: Confluence, Jira, Miro, Bitbucket, Microsoft Teams, Webex

Scrum Master/PMO - Relaunch Shopify for Consumer Food Scale-Up

Konsumgüter und Handel

50-250 Mitarbeiter


Role: Agile Coach, Scrum Master, PMO

Project Objectives: Relaunch and redesign of a B2C webshop in 8 countries in order to upgrade to most recent Shopify technology

Responsibilities:
  • Steering project team to meet deadlines
  • Facilitation of alignment meetings re redesign between development and business
  • Facilitation of agile ceremonies
  • Reporting to CEO and head of IT
  • Stakeholder management
  • Manage external development support
Technologies:
Shopify, Recharge (subscriptions), Vercel

Tools:
Confluence, Jira, Miro, GitHub, Microsoft Teams, Slack

Delivery Lead, Scrum Master - Relaunch Digital Platform in the Middle East

Konsumgüter und Handel

1000-5000 Mitarbeiter


Role: Delivery lead, Scrum Master

Project Objectives: Relaunch of the customer's digital platform including eCommerce platform, PIM, order management system, and CMS based on MACH architecture; launch a best-of-breed lighthouse architecture to stay ahead of growing competition in the middle east

Responsibilities:
  • Deliver project on time and budget
  • Lead cross-functional international implementation team consisting of UX/UI experts, business analysts, technical architect and developers, QA
  • Reporting to agency CEO and account management
  • Manage agency's relationship to customer
  • Drive continous improvement process
Technologies:
commercetools, Amplience CMS, Algolia enterprise search, React, Next.js, AWS

Tools:
Confluence, Jira, Miro, Microsoft Teams, git

Delivery Lead - Automotive, Frontend Technology Optimization

Automobil und Fahrzeugbau

>10.000 Mitarbeiter

Project objective: Optimization of frontend technology for digital marketing platform
Location: Stuttgart, Lisbon

Delivery Lead, Product Owner, Scrum Master - Global B2B eShop

Industrie und Maschinenbau

>10.000 Mitarbeiter

Project Manager and Scrum Master- Travel Retail

Konsumgüter und Handel

500-1000 Mitarbeiter

Program Manager - Digital Marketing, Content Management System (CMS) Implementation and Migration

Industrie und Maschinenbau

>10.000 Mitarbeiter

International Roll-Out Manager - B2B eShop

Industrie und Maschinenbau

5000-10.000 Mitarbeiter

Product Owner - Fashion eCommerce

Konsumgüter und Handel

500-1000 Mitarbeiter

Project Lead - PIM

Industrie und Maschinenbau

5000-10.000 Mitarbeiter

Program Manager - Mobile Services (Web and Apps) Aviation Services

Transport und Logistik

>10.000 Mitarbeiter

Project Manager/Product Owner - Implementation and International Rollout of Digital Marketing Platform (CMS)

Konsumgüter und Handel

500-1000 Mitarbeiter

Product Owner/Project Manager - Digital Asset Management Platform

Medien und Verlage

500-1000 Mitarbeiter

Program/Project Manager - Sapient GmbH

Sapient GmbH

Internet und Informationstechnologie

250-500 Mitarbeiter


Zertifikate

Professional Scrum Product Owner II (PSPO II)

scrum.org

2022

Project Management Professional (PMP)

Project Management Institute (PMI)

2014


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