19.04.2025 aktualisiert

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100 % verfügbar

Experienced Strategy & Management Consultant

Munich, Deutschland
Weltweit
M.A. Communication Science / Management & Economy
Munich, Deutschland
Weltweit
M.A. Communication Science / Management & Economy

Profilanlagen

JelenaLezaic_CV_detailed.pdf

Skills

InnovationAgile MethodologieKünstliche IntelligenzData AnalysisAnalyse des PublikumsAutomatisierungKundenerfahrungChange ManagementContent-EntwicklungContent MarketingPersonalisierungDesign ThinkingDigital MarketingDigitalisierungE-CommercePerformance ManagementGlobale FührungProjektmanagementOperational ExcellencePerformance-TuningProjektportfoliomanagementRapid PrototypingSentiment DetectionService-DesignSoziale MedienGeschichtenerzählenBerührungspunktTestenGlobales ProjektmanagementMarkenbildungContent-Strategie
Digital Transformation
Proficiency in transforming customer experiences through forward-thinking, yet practical service design strategies. Adept at integrating AI tools such as conversational interfaces, personalization engines, and behavioral analytics to enhance every touchpoint along the customer journey.

Customer Experience & Service Design
Proficiency in transforming customer experiences through forward-thinking, yet practical service design strategies that optimize every touchpoint along the customer journey.

Brand Content Strategy
Skill in crafting visionary content and brand strategies that go beyond storytelling to create deep, lasting brand connections. Experienced in leveraging AI-powered content generation, sentiment analysis, and content performance optimization to scale operations and drive impact.

Project Management
Proven ability to lead and manage complex, multi-stakeholder projects across various industries, ensuring seamless execution and measurable impact.

Digital Marketing
Comprehensive knowledge of digital marketing strategies, including content creation, social media management, and performance analysis across multiple platforms. Increasingly applying AI-based tools for campaign automation, audience segmentation, and real-time performance optimization.

Data-Driven Decision Making
Strong capability in leveraging data analytics to inform strategic decisions and optimize operational processes for sustainable growth.

Agile Methodologies
Proficiency in implementing agile methodologies to enhance project efficiency and adaptability in fast-paced business environments.

Design Thinking
Expert in applying Design Thinking methodologies to drive user-centric innovation, facilitating cross-functional workshops, and integrating rapid prototyping and iterative testing to ensure strategic alignment and business impact.

INDUSTRIES
Automotive, Banking, FMCG, Furniture, Healthcare, Home Appliances, Insurance, Luxury (within Retail/eCommerce), Media, Pharmaceuticals, Public Sector, Retail/eCommerce (Fashion, Sports goods, Toys), Travel.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2020

Sprachen

DeutschMutterspracheEnglischMutterspracheSerbischMuttersprache

Projekthistorie

Strategy & Management Consultant (Freelance)

Freelance

Internet und Informationstechnologie

< 10 Mitarbeiter

Partnering with C-suite leaders to drive Business Transformation, Content & Brand Strategy, and CX & Service Design across global organizations. Delivering measurable outcomes through AI-driven innovation, digital strategy, and change management. Develop future-proof operating models, scalable content ecosystems, and customer-centric service designs that align with long-term business goals. Blending strategic vision with operational execution to lead complex transformations across industries including healthcare, retail, finance, media, and technology.

Brand, Content & Customer Experience Strategist

Confidential Media Venture (Podcast & Content Ecosystem)

Internet und Informationstechnologie

< 10 Mitarbeiter

Leading brand and content strategy for a stealth-mode, podcast-led media venture. Developed the brand identity, content architecture, and multi-platform value proposition grounded in audience insights and engagement trends. Designed end-to-end customer journeys across podcast, social, and digital touchpoints. Built the social media strategy and operational framework, including editorial planning and engagement workflows. Defined monetization and growth strategies, including sponsorship models, scalable formats, and strategic partnerships. Driving pre-production and creative direction for upcoming launch in Q3 2025.

Business Strategist & Project Portfolio Manager

Medical Diagnostics Leader (Germany & Belgium)

Pharma und Medizintechnik

1000-5000 Mitarbeiter

Defined long-term (3-5-10 year) IT strategy aligned with future trends in diagnostics and operating model evolution. Oversaw 130+ projects, implementing structured reporting and governance using monday.com to enhance portfolio visibility and enable data-driven resource and budget decisions. Spearheaded intranet redesign, integrating a GPT-powered content assistant to scale content creation. Led organizational change initiatives and CIO onboarding, including personal branding strategy and AI-generated LinkedIn content reflecting executive tone. Organized an internal IT conference to foster innovation, collaboration, and cultural transformation.

Lead Content and Customer Experience Strategist

Wildstyle Network

Automobil und Fahrzeugbau

5000-10.000 Mitarbeiter

Delivered a high-impact content and migration strategy for a multinational in the electrification and robotics sector, aligning content with brand positioning and go-to-market goals. Led rapid development of MVP strategy under tight deadlines, ensuring delivery by go-live. Collaborated across functions to define deliverables, streamline workflows, and adapt to changing scope. Established a scalable content strategy framework, enhancing future content operations and improving client satisfaction.

Lead Content Strategist (Freelance)

KNSK Agency

Marketing, PR und Design

50-250 Mitarbeiter

Designed and executed content strategies for transportation, toys, and FMCG clients, driving brand preference and customer engagement. Delivered customer experience and competitive analyses to inform data-driven content direction. Developed brand storytelling frameworks, tone of voice, and multi-platform content strategies aligned with audience insights. Implemented editorial planning and content operating models to streamline production, improve efficiency, and strengthen cross-channel brand identity.

Business Strategist (Freelance)

Global Furniture Retailer (Swedish-founded Multinational)

Konsumgüter und Handel

>10.000 Mitarbeiter

Advised the Office of the CTO on strategic positioning, future vision, and cross-functional alignment. Led the structured ramp-down of e-commerce operations in a key market, minimizing disruption and supporting crisis management efforts. Defined and executed a global cloud and hosting strategy, enhancing scalability and resilience. Delivered internal learning sessions on AI, the Metaverse, and Design Thinking, fostering innovation and digital maturity within the tech organization.

Business Project Lead (Freelance)

German Multinational Sportswear Corporation

Konsumgüter und Handel

>10.000 Mitarbeiter

Led cross-functional delivery of strategic e-commerce initiatives, enhancing operational efficiency and digital sales performance across 16 countries. Directed the go-to-market strategy and execution of a major cross-border shipping program, managing six workstreams and aligning onshore/offshore teams. Facilitated design thinking workshops to shape the Digital Sales Strategy division’s vision, mission, and operating model. Advised on organizational change, driving stakeholder alignment and supporting large-scale business transformation. Championed agile ways of working and process optimization to ensure successful project delivery in a high-impact, fast-paced environment.

Lead Content & Customer Experience Strategist (Freelance)

Kolle Rebbe (Part of Accenture Song)

Internet und Informationstechnologie

>10.000 Mitarbeiter

Led content and customer experience strategy for clients in banking, retail, insurance, and FMCG sectors, enhancing brand identity and content performance. Conducted positioning and competitive analyses to shape narrative direction and audience engagement. Defined content vision, tone of voice, and storytelling frameworks across platforms. Built and implemented scalable editorial workflows and content operations, improving content consistency, impact, and production efficiency.

Content Lead / Senior Marketing Content Strategist

Freeletics

Internet und Informationstechnologie

50-250 Mitarbeiter

Drove record-breaking brand engagement and market expansion through innovative content strategy and operational leadership. Led concept, messaging, and execution of “This Is My Journey” – Freeletics’ most successful campaign – across YouTube, Instagram, Facebook, and Web, fueling growth in key markets including the US. Developed the 2020–2023 content strategy, enhancing scalability and cost efficiency through cross-functional content operations. Managed a €1.5M content budget, led an in-house and freelance team, and optimized editorial workflows to align storytelling with business objectives and performance KPIs.

Digital Marketing Consultant

Accenture Interactive / Accenture Song

Internet und Informationstechnologie

>10.000 Mitarbeiter

Led digital marketing strategy, customer experience design, and digital transformation for global clients across automotive, healthcare, FMCG, luxury, and finance. Defined future-state visions, developed digital roadmaps, and managed end-to-end delivery of omnichannel marketing initiatives. Oversaw cross-functional teams (onshore/offshore), drove business development, and ensured strategic alignment with client objectives. Specialized in CX strategy, content innovation, and ROI-driven digital execution.

Senior Copy Editor (Freelance)

The Hedonist Magazine
Led the editorial direction, ensuring content met high standards of accuracy, brand consistency, and contractual compliance.

Digital Marketing & Project Management Consultant (Freelance)

Freelance
Delivered strategic and operational management for online marketing projects across diverse industries, including automotive, travel, home appliances, FMCG, and entertainment.

IT Junior Project Manager

Plan.Net / Serviceplan Agency
Managed the operational delivery of online marketing projects such as web portals, mobile apps, and e-commerce platforms within the automotive, travel, and home appliance industries.

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