19.01.2026 aktualisiert

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100 % verfügbar

Digital Marketing & Data Analytics Specialist

Fürth, Deutschland
Nur Remote
M.Sc. Marketing
Fürth, Deutschland
Nur Remote
M.Sc. Marketing

Profilanlagen

Lebenslauf-20260119.pdf

Skills

HTMLJavaWerbekampagneAsanaAtlassian JiraBusiness IntelligenceGeschäftsprozesseComputerprogrammierungDatenvisualisierungDigital MarketingE-CommerceEtikettierungMarketingPythonProjektmanagementMicrosoft Power BIShopifySoziale MedienStatistikenWeb AnalyticsDatenverarbeitungKampagnenGoogle Data StudioAdobeDatenanalytikTeam ManagementEnsighten
Digital Marketing Campaign Management
Social Media Ad Campaign planning and implementation with full service approach including research, setup, monitoring and optimization

Data Analytics & Business Intelligence
Power BI and Looker Studio expertise for dashboard creation and data visualization solutions

Marketing Technology Stack
Google Marketing Platform, Adobe Audience Manager, and various analytics tools proficiency

Web Analytics Implementation
Website tagging tools including GTM and Ensighten for comprehensive tracking solutions

Programming & Statistical Analysis
Python, HTML, Java and statistics tools for data processing and analysis

Project Management
Jira and Asana tools for efficient project coordination and team management

Microsoft Office Suite
Advanced proficiency in MS Office applications for business operations

E-commerce Platform Management
Shopify Partner certification for online shop optimization and management

Erfahrung

Berufserfahrung5 - 10 Jahre
Freelancer seit2022

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischgutItalienischGrundkenntnisseSpanischverhandlungssicherUngarischMuttersprache

Projekthistorie

Digital Marketing

Freelancer
Planning and Implementation of Social Media Ad Campaigns, mostly for online shop owners. Providing full service for all campaign steps from research, campaign setup, monitoring and optimization to analytics and reporting. Tracking Pixel setup. Providing Onboarding solutions, including data processing and data visualization

Consultant Data Science & Technology

Wavemaker Germany
Conceptual planning and creation of dashboarding solutions for clients with Power BI and Looker Studio. Generating insights for clients in webanalytic tools (Google Analytics, Similarweb). Creating ad tracking solutions for different stakeholders

Data Analyst

Starcom Germany
Core member of team managing and analyzing digital display and video campaigns. Providing weekly and post campaign analysis to client using data from online, search and social channels, market research and website metrics, performing quality assurance of data and conversion event setup. Design and setup of automated digital reporting and dashboarding across different accounts. Managing Adobe Audience Manager platform and designing retargeting strategies. Consulting on tag management implementation projects, managing in-house attribution framework. Setup and tracking of display, video, search and social channel data into inhouse attribution project. Media Plan setup, trafficking, controlling user of Sizmek and CM360 ad serving platforms. On-boarding and training of junior employees

Digital Analytics Intern

adidas AG
Social Media and Mobile App Analytics reporting for the adidas accounts. Use of social analytics tools to conduct in-depth topic analysis for various stakeholders. App performance tracking, research on leading indicators for the KPIs

Student Tutor & Student Research Assistant

FAU Erlangen-Nürnberg
Student Tutor for the lecture Empirical Economic Research (PEWI, weekly class with 20-25 students). Support of research and practice projects in the field of Marketing

Market Research Intern

GfK SE
Participation in Project Management, questionnaire design, data analysis. Quality control of various processes

Kontaktanfrage

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