30.04.2026 aktualisiert

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100 % verfügbar

Interim Senior Manger Marketing I Marketing Communications

Freiburg im Breisgau, Deutschland
Weltweit
Freiburg im Breisgau, Deutschland
Weltweit

Über mich

Senior marketing professional with 20 years of experience in leadership roles, specializing in strategic marketing for medical technology, software, and safety-critical industries. Certified business coach supporting leaders and teams in change, resilience, and performance.

Skills

MedizintechnikSaasContent ManagementMarketingMedizinProduktmarketingWebseitenKampagnenCopywriting
Led end-to-end development and execution of integrated marketing and communication strategies, from business case through to product launch.

Defined and implemented B2B and B2C communication strategies, ensuring alignment across all customer touchpoints and the full customer journey.

Owned omnichannel marketing initiatives, including campaign planning, rollout, and performance-driven optimization across digital and offline channels.

Managed integrated campaign execution, including social media strategy, content development, and go-to-market activation.

Directed cross-functional stakeholder management, aligning internal teams, external partners, and senior leadership.

Developed messaging frameworks and value propositions, identifying USPs and translating complex offerings into clear, compelling communication.

Designed and optimized patient communication and patient journey strategies within regulated healthcare environments.

Defined and tracked key performance indicators (KPIs), leveraging data-driven insights to continuously improve performance and increase conversion rates.

Oversaw agency selection and management, including briefing, budget control, and performance evaluation to ensure high-quality delivery.

Ensured consistent corporate design and brand implementation across all channels and assets.

Planned and executed events and strategic marketing initiatives to support brand visibility and business growth.

Specialized in healthcare and safety technology sectors, with strong understanding of regulatory and market dynamics.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2013

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

ingenious.AESTHETICS

INTERIM SENIOR MARKETING MANAGER

INGENIOUS medical GmbH

Pharma und Medizintechnik

< 10 Mitarbeiter

INTERIM SENIOR MARKETING COMMUNICATIONS MANAGER PUBLIC CURRENCY

GIESECKE + DEVRIENT GMBH

Banken und Finanzdienstleistungen

>10.000 Mitarbeiter

  1. Led the update and further development of the marketing strategy for the business lines Digital Solutions and Banknote Security (M-Feature, 3rd level security feature)
  2. Conceptualized and executed the global “Compass can.” campaign, including landing page development
  3. Managed the launch of new SaaS software solutions within the Compass portfolio, including full portfolio relaunch
  4. Oversaw website content strategy and optimization for Digital Solutions and developed new SaaS-focused content
  5. Designed and executed paid social media campaigns for the Digital Solutions business line, supporting the first SaaS offering
  6. Developed and updated marketing collateral, including brochures and sales materials
  7. Led the creation of an image film and multiple explainer videos, including storyline and storyboard development
  8. Enhanced and updated content tailored to different target groups

INTERIM MARKETING COMMUNICATIONS MANAGER

CARL ZEISS Meditec AG

Pharma und Medizintechnik

>10.000 Mitarbeiter

  1. Led B2B communication for product launches
  2. Prepared and supported B2B and B2C communication activities, including the development of various patient materials for new and existing products
  3. Produced a physician testimonial video, including full campaign rollout
  4. Developed content and executed a refresher campaign, including e-blast, social media concept, website updates, and dashboard integration
  5. Managed the messaging and wording process, ensuring consistent and compelling communication
  6. Created a promotional application video for a patient app, including storyboard development
  7. Directed external creative and media agencies, including briefing and budget control
  8. Developed an animated video explaining the surgical technique
  9. Updated a web-based vision simulation tool as well as a halo & glare simulator
  10. Designed and developed a vision simulation cube, including content and visual concept
  11. Managed cross-functional stakeholder alignment

INTERIM MARKETING COMMUNICATIONS MANAGER

INGENIOUS MEDICAL GMBH

Pharma und Medizintechnik

10-50 Mitarbeiter

  1. Initiated and implemented international marketing strategies and concepts across key markets
  2. Supported global key account management with targeted marketing initiatives and materials
  3. Ensured consistent corporate brand implementation across all channels and regions
  4. Led cross-functional stakeholder management to align marketing activities with business objectives
  5. Directed external creative and media agencies, including briefing, steering, and performance oversight
  6. Conceptualized and executed product photo shoots aligned with brand positioning
  7. Led the development of product packaging concepts, ensuring market relevance and brand consistency
  8. Built and managed Key Opinion Leader (KOL) networks to strengthen brand credibility and market presence

INTERIM MARKETING COMMUNICATIONS MANAGER & SALES SUPPORT

ENLIPA GMBH, KÖLN

Pharma und Medizintechnik

< 10 Mitarbeiter

Led the strategic development of targeted communication initiatives on pandemic-related topics
Established standardized frameworks and templates for tender and proposal processes
Contributed to new business development and growth strategy execution
Built and managed Key Opinion Leader (KOL) networks to strengthen market positioning
Drove cross-functional stakeholder alignment to support business objectives

HEAD OF MARKETING COMMUNICATIONS MIDDLE EAST, AFRIKA UND CENTRAL ASIA / PRODUCT MANAGER GASTROENTEROLOGY

ERBE ELEKTROMEDIZIN MIDDLE EAST & AFRICA BEIRUT

Pharma und Medizintechnik

1000-5000 Mitarbeiter

International Assignment | Lebanon
Head of Marketing Communications Middle East, Africa & Central Asia | Product Manager Gastroenterology
  1. Led regional marketing communications strategy across the Middle East, Africa, and Central Asia
  2. Developed and executed international marketing concepts and market-specific campaigns, including full campaign rollout (e.g., BUY Back Campaign, FiAPC Campaign, BiClamp in Gynecology, monthly product focus initiatives)
  3. Provided strategic marketing support to global key account management
  4. Ensured consistent corporate brand implementation across 70+ countries
  5. Built and managed Key Opinion Leader (KOL) networks across the region
  6. Organized and led cross-functional workshops and training initiatives
  7. Co-founded the a workshop organization and established an interdisciplinary training center in Beirut
  8. Managed international events, including trade shows, workshops, and congress participation, as well as exhibition coordination
  9. Acted as a certified medical device advisor, supporting clinical and product-related expertise
  10. Represented the company at international congresses, with extensive travel across the region

PRODUCT MANAGER GASTROENTEROLOGY

ERBE ELEKTROMEDIZIN GMBH
  1. Led end-to-end product development, including clinical validation, optimization, and global product launch of the ERBE HybridKnife for endoscopic submucosal dissection and HybridAPC for Barrett’s esophagus ablation
  2. Managed the development and launch of the ERBE GI Trainer, including requirements definition (specifications), clinical testing, and go-to-market strategy
  3. Drove international workshop programs to support product adoption and clinical education
  4. Identified and translated market and clinical requirements into product and marketing strategies
  5. Built and maintained Key Opinion Leader (KOL) networks to support innovation and market positioning
  6. Represented the company at international congresses, with extensive global travel
  7. Acted as a certified medical device advisor, providing clinical and technical expertise

CLINICAL APPLICATION SPECIALIST MRi Europe

GE HEALTHCARE

Pharma und Medizintechnik

>10.000 Mitarbeiter

  1. Specialized in 3 Tesla MRI systems and MRI-guided breast biopsy procedures
  2. Led installation and commissioning of MRI systems (1T, 1.5T, 3T) across clinical sites
  3. Delivered training programs for medical professionals in general radiology (musculoskeletal, angiography, organ imaging) and advanced neuroradiology, including fiber tracking
  4. Optimized MRI sequences in line with regulatory and reimbursement guidelines (e.g., physicians’ association standards)
  5. Provided technical troubleshooting and on-site support to ensure optimal system performance
  6. Held clinical lead responsibility for the diagnostic center supporting the Germany national football team in Munich
  7. Acted as a certified medical device advisor, combining clinical and technical expertise

Zertifikate

Systemischer Business Coach

SCM - St. Gallener Coaching Akademie

2025

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