21.07.2025 aktualisiert
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Digital Project Manager / Digital Consultant
München, Deutschland
Weltweit
Dipl. Gestalter HF Produktdesign/TextildesignSkills
Business To BusinessBusiness-To-ConsumerProzessoptimierungKundenerfahrungChange ManagementContent ManagementContent-Management-FrameworkCertified Scrum Product OwnerKundenzufriedenheitE-CommerceFührungskompetenzSkalierbarkeitLean ProzesseOperational ExcellenceOrganisationsentwicklung
Erfahrene Managerin in Unternehmen aller Größen, sowohl im B2C wie auch im B2B Umfeld. Langjährige Erfahrung in der Definition und Umsetzung operativer Strategien zur Skalierung von Produkten und Prozessen. Dynamisch, wachstums- und ergebnisorientiert.
Schnellübersicht
Schnellübersicht
- 14+ Jahre Erfahrung im digitalen Umfeld mit Budget- und Führungsverantwortung.
- Spezialisiert auf nachhaltige Prozessoptimierung, Effizienzsteigerung und
kontinuierliche Verbesserungsprozesse (KVP) / Lean Management-Ansatz zur
Steigerung der Kundenerfahrung und Optimierung von Produktoperationen. - Strategische Visionärin mit nachgewiesener Erfolgsbilanz bei der Festlegung
ambitionierter Ziele und deren Umsetzung durch datengestützte Methoden wie OKRs, um
Unternehmenswachstum und Skalierung zu ermöglichen. - Langjährige Start-up & Scale-up und KMU-Erfahrung: Erfolgreicher Aufbau und
Skalierung von Organisationen in schnell wachsenden Unternehmen (erste Mitarbeiterin
und Managerin bei „limango.de“, dem größten deutschen Familien-Online-Shop). - "Can-do" und "Hands-on" Ansatz: Praktische Umsetzung von Lösungen, keine Scheu,
die Ärmel hochzukrempeln und Verantwortung zu übernehmen, um die gemeinsamen Ziele voranzubringen.
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2024
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischverhandlungssicherKroatischgut
Projekthistorie
Global Campaign Consolidation for New Car Releases/ Consulting for a Leading German Automotive Brand
Spearheaded the global orchestration and consolidation of marketing campaigns for new car releases, optimizing their execution across 100+ countries. I was responsible for redesigning the campaign strategy to enhance efficiency and ensure targeted, region-specific outreach. By streamlining processes, aligning messaging with local market needs, and leveraging data-driven insights, I successfully drove more impactful and cost-effective campaigns, reaching diverse customer segments while maximizing global brand visibility and engagement.
Spearheaded the global orchestration and consolidation of marketing campaigns for new car releases, optimizing their execution across 100+ countries. I was responsible for redesigning the campaign strategy to enhance efficiency and ensure targeted, region-specific outreach. By streamlining processes, aligning messaging with local market needs, and leveraging data-driven insights, I successfully drove more impactful and cost-effective campaigns, reaching diverse customer segments while maximizing global brand visibility and engagement.
Project Lead for the Jochen Schweizer mydays Group – Product Data Migration Project
As Head of Content Management, one of my key responsibilities was leading the product data migration project.
Responsible for the strategic planning and execution of the product data migration, collaborating closely with product owners and cross-functional teams. Led the coordination of all activities related to data transfer, ensuring alignment between departments and stakeholders. Oversaw the design and implementation of data mapping, validation processes, and system integration, driving the seamless transition of product information across platforms. Managed the project's timeline, resources, and deliverables to ensure successful migration while maintaining data integrity and optimizing operational efficiency.
As Head of Content Management, one of my key responsibilities was leading the product data migration project.
Responsible for the strategic planning and execution of the product data migration, collaborating closely with product owners and cross-functional teams. Led the coordination of all activities related to data transfer, ensuring alignment between departments and stakeholders. Oversaw the design and implementation of data mapping, validation processes, and system integration, driving the seamless transition of product information across platforms. Managed the project's timeline, resources, and deliverables to ensure successful migration while maintaining data integrity and optimizing operational efficiency.
Head of Content Management at Limango GmbH – Large-Scale Internationalization Project
As Head of Content Management, I led one of the company's most significant projects: the scaling and expansion into new international markets. This involved the strategic enhancement of the CMS and the development of a comprehensive content strategy to support our internationalization efforts. I was responsible for overseeing the adaptation and localization of product data and content, ensuring alignment with regional market needs while maintaining consistency across all platforms. My role included managing cross-functional teams, optimizing content workflows, and implementing processes for seamless content deployment in multiple countries, driving operational efficiency and supporting global market growth."
As Head of Content Management, I led one of the company's most significant projects: the scaling and expansion into new international markets. This involved the strategic enhancement of the CMS and the development of a comprehensive content strategy to support our internationalization efforts. I was responsible for overseeing the adaptation and localization of product data and content, ensuring alignment with regional market needs while maintaining consistency across all platforms. My role included managing cross-functional teams, optimizing content workflows, and implementing processes for seamless content deployment in multiple countries, driving operational efficiency and supporting global market growth."