21.02.2024 aktualisiert
100 % verfügbar
Product Manager & Product Owner: Conversion | ECommerce | Machine Learning
Dachau, Deutschland
Weltweit
Masters Marketing & Bachelor Electrical EngineeringSkills
A/B TestingAffiliate-NetzwerkeAgile MethodologieAmplitudenData AnalysisConversion-Rate-OptimierungE-CommerceMachine LearningProdukt ManagementProduct OwnershipKanban
Product Management
Data Product Management
Conversion Rate Optimization
Machine Learning
ECommerce
Amplitude
Product Analytics
Agile
Scrum
Kanban
A/B Testing
B2C
Segment
Affiliate Networks
Web Tracking
NLP Products
Data Product Management
Conversion Rate Optimization
Machine Learning
ECommerce
Amplitude
Product Analytics
Agile
Scrum
Kanban
A/B Testing
B2C
Segment
Affiliate Networks
Web Tracking
NLP Products
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2021
Sprachen
DeutschverhandlungssicherEnglischMuttersprache
Projekthistorie
New Day Product Innovations | Garmisch-Partenkirchen, Germany
Product Consultant at NewDay, focusing on Machine Learning and Conversion/
Growth clients.
* Established content generation & publishing concepts to New Day marketing
channels.
* Launched userflow and lead generation concept for New Days website.
* Writing content for magnet campaigns, and other acquisition channels.
Product Consultant at NewDay, focusing on Machine Learning and Conversion/
Growth clients.
* Established content generation & publishing concepts to New Day marketing
channels.
* Launched userflow and lead generation concept for New Days website.
* Writing content for magnet campaigns, and other acquisition channels.
Smava GmbH | Berlin, Germany
Freelance Product Manager in B2C Lead Acquisition for Smava, a Fintech company.
* Optimized the conversion rate of overall B2C acquisition funnel using CRO methods.
* Implemented discovery processes and competitor research to increase the velocity
of A/B testing projects using Service Design methods.
* Onboarded and upskilled replacement Product Managers in two separate
Acquisition teams.
* Built and enhanced robust funnel reporting for the B2C acquisition funnels using
Amplitude and Segment.
Freelance Product Manager in B2C Lead Acquisition for Smava, a Fintech company.
* Optimized the conversion rate of overall B2C acquisition funnel using CRO methods.
* Implemented discovery processes and competitor research to increase the velocity
of A/B testing projects using Service Design methods.
* Onboarded and upskilled replacement Product Managers in two separate
Acquisition teams.
* Built and enhanced robust funnel reporting for the B2C acquisition funnels using
Amplitude and Segment.
HolidayCheck Group AG | Munich, Germany
Machine Learning PM at HolidayCheck, an online travel booking platform.
* Helped lead the Machine Learning team from an experimental initiative to a product
delivery team releasing weekly.
* Placed and optimised in house recommendation engines leading to cost saving of
€500k p/a, and +50% CTR.
* Released price transparency features leading to +10% conversion rate.
* Managed trade off between heuristic and ML approaches on the platform during
the Corona pandemic.
Machine Learning PM at HolidayCheck, an online travel booking platform.
* Helped lead the Machine Learning team from an experimental initiative to a product
delivery team releasing weekly.
* Placed and optimised in house recommendation engines leading to cost saving of
€500k p/a, and +50% CTR.
* Released price transparency features leading to +10% conversion rate.
* Managed trade off between heuristic and ML approaches on the platform during
the Corona pandemic.