Profilbild von Anonymes Profil, Brand and Marketing Expert

Letztes Update: 02.12.2023

Brand and Marketing Expert

Firma: Christoph Plamper Consulting
Abschluss: nicht angegeben
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher)


I help marketing leaders and their teams with getting results that matter: Position brands effectively, do great marketing and learn to think like a startup

I’ll help you increase marketing capacity, create and run efficient data-driven marketing and revenue campaigns and playbooks, and implement MarTech tools, so your organization can get results and grow faster.

Working with a full- or part-time strategic marketing leader will enable you to execute faster and support your marketing team in the best possible way. It’s by far the best investment for your organisation.

Brand Strategy & Consulting
I help you to define and align your brand strategy to reach your brand goals and maximize value.

Establishing a strong brand positioning is critical for gaining market share. Yet many companies neglect to create specific and achievable brand goals aligned with their overall business strategy or fail to define their brands value proposition against their competitive environment.

  • Developing brand positioning and storytelling strategies
  • Accompanying brand identity and corporate design processes
  • Conducting brand and market research
  • Serving as sparring partner to brand and marketing managers
  • Implementing media planning and marketing budgeting
  • Supporting pitches and agency management (i.e. selection and supervision)
  • Conducting and accompanying brand and marketing technology audits
Interim Management & Freelancing
I take weight off your back and help your team do great and engaging marketing.

Sometimes it’s finding out what the customer really wants, sometimes it’s winning a critical pitch, and sometimes it’s rolling up the sleeves and doing really solid marketing from the ground up.

  • Brand and product management
  • Account management, strategy and planning
  • Setting up marketing teams, incl. workflows, staffing and reporting
  • Implementing lean and agile marketing workflows: e.g. aligning marketing and product development, aligning marketing and sales
  • Deploying conversion optimization and marketing analytics strategies, generating customer insights
  • Conducting marketing automation strategies, incl. inbound marketing & CRM
  • Setting up and management of marketing and communications infrastructure

Corporate Entrepreneurship
I know what it takes to build a startup. I help companies to build digital business models, work with startups and set up and manage custom corporate startup programs. I mentor and coach founders, business developers and product managers.

  • Consulting and set-up of corporate accelerator programs
  • Consulting and planning of hackathons, startup events and startup pitches
  • Mentoring and coaching for startups and founders
  • Conducting startup and technology scouting
  • Accompanying deal flow and due diligence processes in marketing and technology
  • Holding workshops and training for startups, e.g. in business modeling, prototyping, pitching, lean startup, product development, agile development
  • Holding on-site and open office hours for startups and founders


01/2023 - 09/2023
Head of Marketing & Communications
(Pharma und Medizintechnik, 50-250 Mitarbeiter)

Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations.
- Led development of multi-channel demand gen and engagement strategies with Sales and CSM (LinkedIn, webinars, email, field mkt, medical briefings in orthopedics, neurology, long-covid, oncology)
- Architected new PLG / app marketing playbook with Product and Data to streamline and leverage product launches
- Launched ingredient branding strategy, securing two major clinic chain partnerships, and patient testimonials. Led proactive PR media and KOL campaigns
- Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

01/2022 - 08/2022
Head of Marketing
Mimi Hearing Technologies (Konsumgüter und Handel, 50-250 Mitarbeiter)

Led global marketing, PR and brand team (5 FTE) and agency relationships with budget and team responsibility. Reported directly to CEO, member of commercial steering committee
  • Steered award-winning global brand relaunch & strategic repositioning to a leading B2B2C ingredient brand
  • Strategised and executed 10+ global integrated product launches and multi-channel campaigns (Digital, TV, Content, PR) with major consumer audio, TV and mobile brands
  • Optimised ABM playbook and implicit lead scoring in Hubspot CRM
  • Developed new B2B SaaS pricing and marketing strategy to grow US / CN markets
  • Collaborated with Johns Hopkins on global rollout of Hearing Number patient campaign

09/2019 - 08/2021
Head of Marketing & Sales
Healex GmbH (Pharma und Medizintechnik, 10-50 Mitarbeiter)

  • Key achievements: Established Healex as an industry leader for clinical FHIR-based SaaS/PaaS/IaaS solutions and data integration for clinical research, clinical care, and clinical apps
  • Built from scratch, led, and grew the marketing, PR and sales departments with budget and HR responsibility, additionally leading internal and external corporate and investor communications. Led a marketing and PR team of 3 employees, steered a cross-functional sales team (approx. 15 employees)
  • Developed all marketing measures across the entire marketing mix—strategic and hands on. Developed all sales processes, CRM and steered partnerships (e.g. SAP)
  • Steered launches of new products, digital services, and partner solutions
  • Developed and expanded the corporate brand incl. CD/CI, PR strategy and concepts, brand image and brand campaigns, trade fairs and events
  • Developed and managed strategic projects, e.g. pharma and patient portals, Hospital Futures Act (KHZG), healthcare applications, electronic patient records

01/2019 - 04/2019
Senior Brand Consultant
International E-Commerce Wholesaler (on behalf of an international agency) (Konsumgüter und Handel, 500-1000 Mitarbeiter)

  • Developed strategy for the re-positioning of the group's own retail brands and the introduction of a new umbrella brand, incl. marketing mix, pricing, service levels
  • Developed marketing mix for the launch of the new e-commerce shop
  • Analyzed markets, competitors, and trends in the HoReCa market

06/2015 - 11/2015
Senior Brand Consultant
International beauty and cosmetics manufacturer (on behalf of agency) (Konsumgüter und Handel, 500-1000 Mitarbeiter)

  • Developed an e-commerce and digital marketing strategy for the brand launch, e-commerce market entry, new e-commerce shop and social media
  • Developed strategy and agency pitch and presented as member of the pitch team
  • Carried out customer journey and touchpoint analyses, analyzed target groups and sales channels, planned and implemented KPI and management reporting
  • Planned scalable marketing technology stack (DAM, content, CRM, social, SEO…)

01/2015 - 06/2015
Senior Brand Consultant
International beauty and cosmetics brand (on behalf of agency) (Konsumgüter und Handel, 500-1000 Mitarbeiter)

  • Developed and implemented DACH social media strategy incl. processes, KPI and marketing technology
  • Developed influencer marketing and blogger relations strategy


Weltweit verfügbar
100% travel in EU
Profilbild von Anonymes Profil, Brand and Marketing Expert Brand and Marketing Expert