12.08.2024 aktualisiert

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PR and Marketing Experte I Brand Manager I Sponsoring

Markkleeberg, Deutschland
Weltweit
Journalistik
Markkleeberg, Deutschland
Weltweit
Journalistik

Profilanlagen

CV_Portfolio_André Hoffmann.pdf

Skills

ÖffentlichkeitsarbeitMarketingMarkenbildung
PR-Strategie, Marketing-Strategie, Sponsoringaktivierung, Media Relations, Contentproduktion, Sportmarketing, Journalistik, Projektmanagement

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2013

Sprachen

DeutschMutterspracheEnglischverhandlungssicherRussischverhandlungssicher

Projekthistorie

Senior Communications Manager

NOVENTI SE

Pharma und Medizintechnik

1000-5000 Mitarbeiter

  • Responsible for national PR strategy and national marketing
  • Steering of external service providers
  • Preparation of Events und photoshootings
  • Sports marketing (partnership with FC Bayern Munich)
  • Event Management (appearance at the biggest trade fair in the sector)

Senior Communications and PR Manager

WMF

Konsumgüter und Handel

1000-5000 Mitarbeiter

  • Responsibility for communications strategies and brand management for various products
  • Development and implementation of an international campaign
  • with a Hollywood star
  • Cooperation of external stakeholders (agencies)
  • Content production
  • Marketing activation
  • Media planning
  • Event Management

Chief Marketing Officer (CMO)

Teutocast GmbH

Medien und Verlage

250-500 Mitarbeiter

  • Development of the national marketing and communications strategy for national radio stations (Sportradio Deutschland & FEMOTION)
  • Brand management
  • Cooperation with external service providers (agencies)
  • Content production
  • internal communications
  • media planning

Brand Manager

Convex Energy

Energie, Wasser und Umwelt

10-50 Mitarbeiter

  • Organization and implementation of the Brand Management
  • Organization of the rebranding process
  • guidance to the C level
  • Conception of the PR strategy
  • Writing and sending media information

Senior PR Manager & Press Officer

VNG AG I German Russian Forum of raw materials

Energie, Wasser und Umwelt

1000-5000 Mitarbeiter

  • conception of the national and regional PR strategy
  • Writing and sending out media information, organizing interviews, media monitoring
  • Media Relations
  • Content production
  • Press Officer at the German-Russian conference of raw materials (with several German federal ministers)

Senior Marketing & PR Manager

VNG AG

Energie, Wasser und Umwelt

1000-5000 Mitarbeiter

  • Responsible for corporate communications and marketing activities, media relations, external communications
  • and content production at VNG AG, a leading company on the German gas market
  • Responsible for Sports and Cultural Marketing
  • Responsible for event management (fairs, PR events, conferences)
  • Content production (print, audio, video)
  • brand management
  • media planning

Senior PR Manager & press officer

Paracelsus

Pharma und Medizintechnik

1000-5000 Mitarbeiter

  • conception and realization of the regional PR strategy
  • Conception and chief editor of a new print magazine
  • Internal communications
  • Preparation of marketing and PR events
  • Media relations
  • Event Management (trade fairs, PR events etc.)

Senior PR Manager and Press Officer

GRK Golf Charity

Sonstiges

10-50 Mitarbeiter

  • Media Relations and spokesperson with GRK Golf Charity (most successful golf charity event in Germany)
  • PR strategy
  • content production
  • Writing and sending out media information, organizing and supporting interviews, media monitoring 
  • Organization and implementation of PR events (press conferences, TV and/or photo shoots, editorial visits, etc.)

CMO, Spokesperson & Brand Manager

Parques Reunidos

Sonstiges

5000-10.000 Mitarbeiter

  • Conception and realization of a national Marketing and PR strategy for amusement park BELANTIS
  • PR & Media Relations
  • Sales forecast and sales support with marketing activities
  • Conception and realization of video and photo shootings
  • Organization of marketing and PR events
  • Social Media Management
  • Conception of new media formats
  • B2B marketing

Senior Communications Manager

DHL

Transport und Logistik

5000-10.000 Mitarbeiter

  • Development and implementation of the local PR campaign
  • as part of the 10th anniversary of the DHL hub Leipzig/Halle
  • Writing and sending out media information, organizing and
  • supporting interviews, media monitoring, setting up and
  • expanding the media distribution list
  • Media Relations
  • Event Management

Senior Marketing and PR Manager

Ornikar

Sonstiges

500-1000 Mitarbeiter

  • Development and implementation of a national PR campaign
  • Writing and sending out media information, organizing and supporting interviews, media monitoring, setting up and expanding the media distribution list
  • Media Relations
  • Content production (photo and video shootings)
  • Public affairs

Senior Marketing and PR Consultant

WOLFFBERG Management Communication

Marketing, PR und Design

10-50 Mitarbeiter

  • Senior Key Account Manager and responsibility for the planning, coordination and implementation of marketing
  • and PR campaigns for various clients, such as DHL, ORNIKAR, KIROW, DDP, GRK Golf, Parques Reunidos
  • overall communications and marketing planning for clients, creation of strategies with clear goals and KPIs
  • Media Relations
  • PR and Marketing Strategy
  • Spokesperson for various clients
  • event management 
  • media planning
  • Responsible for partnerships, such as with RB Leipzig or SC DHfK Leipzig

Sportsponsing & Projektmanagement I ERGO Versicherungen

ERGO

Versicherungen

1000-5000 Mitarbeiter

  • Organization and implementation of the marketing and sponsorship activation of the partnership with DFB Pokal (German Football Cup)
  • Projectmanagement
  • Coordination with internal (ERGO) and external stakeholders (clubs, agencies, ERGO representatives etc.)
  • budget management
  • development and implementation of a national roadshop and of a sweepstakes campaign
  • media planning
  • content production 

Senior Marketing Manager - Germany

Cheetah Mobile

Internet und Informationstechnologie

1000-5000 Mitarbeiter

  • Development and implementation of marketing and PR activities on the German market
  • Development and implementation of a roadshow in the charity sector
  • Event Management (road show)

Senior Manager Communications Sports and Media Rights

ARD - Das Erste (Sportkoordination)

Medien und Verlage

50-250 Mitarbeiter

  • Responsibility for media and public relations as well as marketing, external and internal communication at ARD Sports Coordination
  • Media relations
  • PR and Marketing strategy
  • stakeholder management
  • project management 
  • organization and implementation of PR events
  • Press work and media relations at international major sports events, such as UEFA EURO, Olympics and others

Manager Communications

Mitteldeutscher Rundfunk (MDR)

Medien und Verlage

1000-5000 Mitarbeiter

  • Responsibility for PR and communications for various projects in the fields of sports, culture, art, history or science
  • PR strategy
  • Media relations
  • writing and distribution of articles and press releases
  • internal communications
  • Communications lead for ARD at the 2010 Winter Olympics and responsible for sports communications


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