* Conducted target market research to scope out
industry competition and identify advantageous
trends.
* Established and administered annual budget with
effective controls to prevent overages, minimize
burn rate and support sustainability objectives.
* Aligned organizational objectives with company
mission, increasing revenue, profit and business
growth by collaboratively developing integrated
strategies.
* Investigated and addressed business development
challenges to proactively mitigate problems.
* Developed key operational initiatives to drive and
maintain substantial business growth.
* Set, enforced and optimized internal policies to
maintain efficiency and responsiveness to demands.
SEO Specialization:-
* Created dynamic SEO strategies to exceed market
competitors and meet client needs.
* Managed SEO campaign expenses, estimated
monthly costs and reconciled discrepancies to
maximize budget.
* Recommended changes to website architecture,
content and linking to improve SEO positions for
target keywords.
* Collaborated with SEO team to investigate critical
SEO-related issues and provided impactful solutions.
* Completed keyword research to target clients
based on keyword targeting.
* Researched and monitored social media
campaigns and e-marketing campaign results.
* Utilized search engine optimization and emphasized
importance of link building.
* Reviewed and optimized client sites to improve
keyword targeting URL strategies, website
architecture and content.
* Provided detailed reporting and analyses on client
website demographics and statistics using Google
Analytics.
* Researched content publications and worked
closely with public relations staff to develop
outreach campaigns.
* Analyzed and audited clients' websites to address
performance issues.
* Conducted in-depth research and analyses to
create company online marketing strategies.
* Demonstrated exceptional knowledge and
experience working in Local SEO.
* Maintained knowledge of current market trends and
algorithm updates of top search engines.
* Monitored performance of clients' marketing
strategies and statistics to identify areas of
improvement.
* Performed ongoing keyword discovery, expansion
and optimization to increase organic search
footprint and drive relevant site traffic.
* Researched and analyzed competitor website and
advertising links to gain insight into new strategies.
* Planned, ran and analyzed client PPC initiatives and
campaigns to increase sales, generate leads and
promote brand awareness.
* Tracked, reported and analyzed website analytics to
drive strategy and improve user experience.
* Researched and implemented search engine
optimization recommendations in accordance with
development methodology.
* Executed tests, collected and analyzed resulting
data, and identified trends and insights to achieve
maximum ROI in paid search campaigns.
Social Media Specialization:-
* Analyzed and reported social media and online
marketing campaign results.
* Developed marketing content such as blogs,
promotional materials and advertisements for social
media.
* Set clearly defined goals to drive major business
initiatives, including increased customer retention,
sales, online presence, brand awareness and
website or social media traffic.
* Increased customer engagement through social
media.
* Discussed SEO needs and optimized strategies for
short- and long-term campaigns.
* Outlined omni-channel channel goals across brands
and digital platforms, including store systems, web,
mobile and marketing systems.
* Promoted successful outcome of web development
strategy by aligning consistent brand messaging and
visual designs across all digital outlets.
* Created videos and managed YouTube channel to
strengthen company reputation.
* Improved page content, keyword relevancy, and
branding to achieve search engine optimization
goals.