Beschreibung
For our client in the pharma industry located in Basel, Switzerland, we are currently looking for (all genders): Business Analyst (digital)Tasks & Responsibilities
• Drive requirements for Analytics needs in each digital project
• Ensures analytics framework and Launch analytics tool is correctly implemented for new websites
• Support Digital Excellence and Medical team activities in day to day analytics targets set-up
• Provide strategic guidance on how to assess the level of digital analytics maturity (occasionally)
• Ensuring correct data displayed as part of Tableau dashboards activities when relevant
• Drive requirements for Analytics needs in each digital project
• Partner with the data analyst in the same squad to ensure accuracy of data
• Ensures analytics framework and Launch analytics tool is correctly implemented for new websites
• Provide strategic guidance on how to assess the level of digital analytics maturity (occasionally)
• Liaise and support the digital datamart and media squads to help them understand data sets and needs based on defined requirements
Must haves
• Business analysis experience (3-5 years)
• Proven digital analytics knowledge (Adobe Analytics mandatory - Google Analytics useful)
• ObservePoint Tool Knowledge
• Launch tool (new Adobe Dynamic Tag Management system, - data attributes, layers)
• Pharmaceutical (Medical and Commercial) experience and business knowledge
• Data analyst skills in a global and complex organization
• English is a must
Nice to haves
• Former Pharma Experience
• German language