18.02.2026 aktualisiert

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Senior Product Designerin UX/UI für B2B SaaS und Enterprise-Systeme

Hamburg, Deutschland
Weltweit
Diplom Kommunikationsdesign
Hamburg, Deutschland
Weltweit
Diplom Kommunikationsdesign

Profilanlagen

Alexandra Wäsch-ScrumAlliance_CSPO_Certificate.pdf
UXC_alexandra_waesch.pdf

Über mich

Senior/Lead Product Designer (Freelance) | 18+ years in B2B SaaS & Enterprise UX/UI | Complex, data-heavy products incl. regulated environments | Discovery→Delivery (research, IA, interaction) | Design Systems & Governance | Hamburg (hybrid/remote)

Skills

MidjourneyUser Experience (UX)Adobe Creative CloudAtlassian ConfluenceAtlassian JiraBusiness To BusinessSaasSteuerungInformationsarchitekturInteraction DesignProduktdesignProduktentwicklungPrototypingQualitätsmanagementStakeholder ManagementNachhaltigkeitSystem DesignUsability TestingWeb Content Accessibility GuidelinesTestenNutzerforschungKeynote Presentation SoftwareMicrosoft TeamsFigmaInteractive WhiteboardsGPT
End-to-end Product Design
Umfassende Gestaltung von UX und UI für Enterprise-Produkte mit Fokus auf komplexe B2B- und SaaS-Anwendungen

UX Strategy & Product Discovery
Strategische Produktentwicklung durch Problem Framing, Priorisierung und fundierte Entscheidungsvorlagen

Design Systems & Governance
Aufbau und Skalierung von Design Systems über Teams hinweg mit Fokus auf Konsistenz und Qualitätssicherung

User Research & Testing
Qualitative und quantitative Nutzerforschung mit Validierung durch Prototypen und Usability Testing

Information Architecture
Strukturierung komplexer Systeme und Interaction Design für optimale Nutzererfahrung

Stakeholder Management
Workshop Facilitation und Management in cross-funktionalen Setups

Accessibility & WCAG
Nachhaltige UX-Qualität mit Fokus auf barrierefreie Gestaltung

Design Tools
Figma, FigJam, Jira, Confluence, Miro, MS Teams, Keynote, PowerPoint, Adobe Suite, ChatGPT, Midjourney

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

Lead Product Designer

Jungheinrich AG

Industrie und Maschinenbau

>10.000 Mitarbeiter

Global Service Platform for Service Technicians
Jungheinrich AG | Globale B2B SaaS Plattform
Lead Product Designer (Freelance) · 03/2025 - 06/2025
  1. Lead Product Designer in an interdisciplinary core team evaluating a global service platform (B2B, SaaS)
  2. Owned UX strategy, user research, and early product concepts to consolidate 5 existing systems into a single central hub
  3. Planned and conducted global user interviews (EU & APAC) to validate user needs, risks, and business opportunities
  4. Developed a scalable navigation and platform concept incl. wireframes, accessibility, and offline requirements (~25% service-time improvement potential)

Senior Product Designer

Jungheinrich Digital Solutions

Internet und Informationstechnologie

50-250 Mitarbeiter

Fleet Management System (FMS)
Jungheinrich Digital Solutions | Gobale B2B SaaS / IoT Platform
Senior Product Designer (Freelance) · 09/2023 - 03/2025 and 01/2021 - 06/2022
  1. Senior Product Designer on a global enterprise SaaS / IoT product for managing large forklift fleets
  2. Owned UX concept development, user research, prototyping, and user testing across multiple product teams (5 teams, 15+ modules, complex role/permission model, international requirements, data-heavy UX, insight-driven)
  3. Ensured consistency, scalability, and pattern reuse across teams (design system, pattern library, frontend component library)
  4. Worked closely with Product Owners, Engineering, and the UX Lead to evolve existing features and develop new modules for regulated, international markets across 120+ countries

Lead Product Designer

Clustertec / Zur Rose Schweiz

Pharma und Medizintechnik

500-1000 Mitarbeiter

Digitization of Medical Practice Pharmacies
Clustertec / Zur Rose Schweiz (via KPS) | B2B SaaS / Healthcare reguliert
Lead Product Designer (Freelance) · 10/2020 - 06/2023
  1. Lead Product Designer leading the rebuild of a digital platform for managing Swiss in-practice pharmacies (B2B SaaS, healthcare / regulated)
  2. Owned UX & UI design, information architecture, design patterns, and visual guidelines
  3. Designed clear workflows for complex processes (efficient medication and inventory/stock management, ordering, dispensing/prescribing/controlled substances) including partially automated flows with intuitive user guidance
  4. Built a scalable, consistent product foundation with high usability despite domain complexity
  5. Worked closely with the Product Owner and frontend/backend engineering to deliver new modules and continuously evolve the product

Senior Product Designer

Jungheinrich Digital Solutions

Internet und Informationstechnologie

50-250 Mitarbeiter

Fleet Management System (FMS)
Jungheinrich Digital Solutions | Gobale B2B SaaS / IoT Platform
Senior Product Designer (Freelance) · 09/2023 - 03/2025 and 01/2021 - 06/2022
  1. Senior Product Designer on a global enterprise SaaS / IoT product for managing large forklift fleets
  2. Owned UX concept development, user research, prototyping, and user testing across multiple product teams (5 teams, 15+ modules, complex role/permission model, international requirements, data-heavy UX, insight-driven)
  3. Ensured consistency, scalability, and pattern reuse across teams (design system, pattern library, frontend component library)
  4. Worked closely with Product Owners, Engineering, and the UX Lead to evolve existing features and develop new modules for regulated, international markets across 120+ countries

Lead Product Design (Freelance)

Zur Rose Schweiz

Pharma und Medizintechnik

500-1000 Mitarbeiter

RX Customer Account
Zur Rose Schweiz (via KPS) | B2C SaaS Platform / Healthcare reguliert
Lead Product Designer (Freelance) · 6/2017 - 12/2019
  1. Lead Product Designer for Zur Rose Switzerland in a regulated healthcare (B2C) context, building a new RX customer account portal from scratch and shaping UX/UI across key digital touchpoints
  2. Owned end-to-end UX/UI (IA, user flows, interaction design, prototyping, UI patterns, high-fidelity design)
  3. Designed complex account journeys (multiperson accounts, renewals, medication plans, communication) with a focus on clarity and trust
  4. Established reusable patterns and consistent UI foundations to support scalable feature growth
  5. Worked closely with the Product Owner and stakeholders under tight timelines and changing requirements, driving simpler and faster UX decisions


Zertifikate

UXC – User Experience Certificate

Nielsen Norman Group

2023

Scrum Product Owner Certified (SPOC)

Scrum Alliance

2023


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