Melanie Borges Martins verfügbar

Melanie Borges Martins

Melanie Borges Martins - Manager and Consultant for Digital Marketing & CRM

verfügbar
Profilbild von Melanie BorgesMartins Melanie Borges Martins - Manager and Consultant for Digital Marketing & CRM aus Fellbach
  • 70736 Fellbach Freelancer in
  • Abschluss: Direct and Interactive Marketing (BAW)
  • Stunden-/Tagessatz: nicht angegeben
    auf Anfrage
  • Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | französisch (verhandlungssicher) | spanisch (Grundkenntnisse)
  • Letztes Update: 23.07.2019
SCHLAGWORTE
PROFILBILD
Profilbild von Melanie BorgesMartins Melanie Borges Martins - Manager and Consultant for Digital Marketing & CRM aus Fellbach
DATEIANLAGEN
Service Portfolio and Introduction
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SKILLS
  • Analysis of customer journey, data structure and business processes
  • Verification of best practices and definition of customer-centric strategies
  • Campaign management and testing

As a Manager and Consultant for Marketing and CRM with more than 10 years of relevant experience in retail, technology companies and agencies, I turn your marketing project into action. 
 
I have a passion to develop customer-centric marketing strategies and campaigns. My CRM approach is to make use of all touchpoints along the Customer Journey to identify best practices and to maximize sales conversion and customer satisfaction. 
 
For this, I place high importance on data analysis and the definition of a target-group specific approach. In close collaboration with the relevant stakeholders, I improve processes and link tools and interfaces so that they support the various customer touchpoints and enable a single customer view (360° customer view).

This includes all steps, from the first digital (or offline) touchpoint, the tracking of online/purchasing behavior and re-targeting via triggered campaigns to the definition of retention and after-sales programs. All of these steps are tracked and measured according to their performance for the individual customer groups. By doing this, I can define customer value, relevant incentives and best working practices.
 
Due to my international working experience, I am business fluent in English and French, German is my mother tongue.
How can I help you and your company to succeed?
 
Melanie Borges
July 2019

 
Digital Marketing & CRM
  • Digital Marketing & Customer Relationship Management (CRM)
  • Online and Mobile Marketing, eCommerce, mCommerce
  • Business Development
  • Marketing and Sales Concepts
  • Project Management and Process Optimization
  • Marketing Controlling
REFERENZEN
Please ask for an offer:
info@book-your-marketing-expert.net
ZEITLICHE UND RÄUMLICHE VERFÜGBARKEIT
international Consulting Projects
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