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Skills
Google Suite, IBMix / UX/UI Designer, Information Architecture, Analytics, Scrum, UI, Wireframes, Mixpanel, Facebook, Google, Apple, Avg, SEO, content analysis, Bing, Adwords, Instagram Ads.
Content creator check out @galeatsberlin
UGC, video editing
Projekthistorie
01/2021
-
bis jetzt
IBMix UX Designer
IBMix
(500-1000 Mitarbeiter)
Information Architecture
User-Centered Design
Design Systems
User Research
User Testing
Analytics
Documentation
Design Thinking
Client Pitches
Client Workshop facilitation
Scrum, Agile
01/2020
-
12/2020
Senior Mobile Marketing Manager
Da Vinci Media Gmbh
- Competitor research
- Competitor UX analysis
- Product (App) review & analysis
- Advanced research into competitor user flows.
- Low fidelity prototyping with Adobe XD.
- Creation of Mixpanel mobile and TV app tracking
and managing implementation.
- Reviewing past digital marketing learnings and
implementing a streamlined measurable strategy.
- Creation and implementation of an app download
strategy to support the App relaunch across
Facebook, Google and Apple search ads. It achieved
an Avg. CPI of 0.32c compared to historic campaigns
CPI of over 3 Euros.
- Project management for paid digital campaigns
across 4 GEOs.
- Redesigning spend tracking with Google Data
Studio.
- SEO content analysis and new strategy
implementation.
11/2018
-
12/2019
PPC Manager
Peak Ace Gmbh
- Managing major clients accounts such as Airbnb &
GetYourGuide, being a first point of contact for
clients.
- Creating and presenting performance reports to C
level management.
- Controlling and Optimising Google ads and Bing
accounts.
- Mentoring junior team members and teaching skills
in workshops.
- Project management and distribution of tasks to
meet strategic goals.
06/2017
-
10/2018
PPC Executive
Silverbean
- Creation of content and aligning with design teams.
- Managing and supporting on Adwords, Bing,
Facebook and Instagram accounts.
- Auditing paid social accounts and presenting
findings to clients.
- Presenting data and monthly progress to clients.
Zertifikate
IBM Accessibility of Design
IBM
2022
ibm Design Thinking Co-creator
IBM
2021
IBM Garage
IBM
2021
IBM Agile
IBM
2021
UX Fundementals
Career Foundry
2020
Reisebereitschaft
Weltweit verfügbar
Based in Berlin, willing to travel to site for short periods.
Wiling to discuss longer term arrangements.
Sonstige Angaben
Currently working as a freelance marketing consultant and content creator in Berlin. I have a background in digital marketing and strategy formed through multiple years working for agencies.
I design digital products and services for a variety of verticals, like, e-commerce, food and beverage, and sports.
I am talented in discovering and defining requirements for customers. I am able to create and validate solutions through research, prototyping and testing.
I have a particular interest in analytics and performance measurement driven by my past digital marketing experience. I am a part of the IBM Design Research Focus topic, where I am pushing the advancement of a metric-focused design approach.
Competent in bringing multiple design solutions to the table in order to improve usability and experience. As a structured thinker, I work particularly well when jumping into complex projects which require logic and order.