Senior Product Consultant & Product Manager for Digital Products (App, Web, Platforms, AdTech, SaaS)

At Smaato
* Leading a team of 6 product managers and empowered them to
deliver successful products which achieved product-market fit.

* Strategic planning & management of the product portfolio;
Definition and direction of the vision, strategy & product
roadmap - ensuring we are building the right thing.

* Applying the OKR framework for setting ambitious and
meaningful goals and ensure that progress is monitored by
appropriate KPIs.

* Embracement of product frameworks & techniques to coach &
help the team in building a continuous improvement culture.

* Liaising with customers and partners to identify innovative
product opportunities and new market potential.

* Stakeholder Management: C-Level, Shareholders, internal teams
(Sales, Legal, Marketing, ...), external service providers.

* Responsible for a UI/UX redesign project of the self-serve
customer platform. Close collaboration with in-house designers &
an external service provider.

* Servant leader with hands-on mentality & responsible for the
following product areas:
- the cloud-based advertising platform & bidding marketplace
handling 50 billion daily incoming requests
- all ad formats: Display, Video, Native, CTV, OTT
- self-serve platform for app publishers
[SSP/Ad-Server front-end & back-end]
- self-serve buy-side platform for media buyers
[front-end & back-end]
- In-app mobile SDKs for Android & iOS (Ad visualization across
all formats, 3rdparty SDKs, Header Bidding, Engagement &
Viewability Tracking)
- Test & demo apps for Android & iOS

* Conceptualized & rolled-out a new ad format which resulted in
$5M of revenue in 2020.

Experienced product leader with a
demonstrated 10 years history of
working in fast-paced, agile
environments with international
cross-functional teams. Skilled in
Product Management, Product-
Leadership, Information Technology,
and International Business.

Proactive, hands-on experience in
the entire product lifecycle:
Strategy, Product Discovery,
Roadmap-Planning, Development &
Delivery, Stakeholder Management,
Product Marketing, Launch &
Rollout.

Passionate about building and
launching products that customers
love.

At Smaato Hamburg
* Responsible for the Product Management department and
leading three product managers.

* Owned and launched a partnership between Google and Smaato.
Built a product that enabled Google DoubleClick clients to benefit
of Smaato's buy-side advertising stack.
I am quoted in the official Google blog at: https://goo.gl/Pjq9e4

* Conceptualized a video product that extended Smaato's in-app
video reach by wrapping a video player into the ad creative,
measuring viewability & guaranteeing a smooth user experience.

* Owned and launched a partnership between Amazon and Smaato
enabling Smaato to buy via Amazon's header bidding product.

SKILLS & TOOLS


- Agile Project Management (Scrum, Kanban)

- CSPO (Certified Scrum Product Owner)

- Atlassian JIRA & Confluence

- Salesforce

- Requirements Engineering

- Technical Writing

- UI/UX Design

- Lucidchart

At Smaato Hamburg
* Design, planning, and roll-out of an arbitrage product which until today generated over
$60M of revenues. Pragmatic approach of re-using existing products and delivered against
a tight deadline
* Being the product owner of the platform's two backbone engineering teams. Responsible
for the core platform: An input-output application for Smaato's RTB exchange, handling all
incoming and outgoing requests, bids and delivery ads.
* Co-conceptualized, designed, and launched in a two-year project a completely new in-app
advertising platform (https://bit.ly/3f2uWgl) in parallel to the existing one:
SPX - a full-featured publisher ad server built from the ground up for a mobile-first world.
The new delivery logic resulted in revenue increases for customers of 50%-150%. The
entire business was migrated from the legacy to the new platform within six months.

At Smaato Hamburg
* Conceptualized and launched a white-label advertising self-serve platform for NOKIA
* Introduced the SCRUM methodology in the Engineering department as product owner
* Reengineered and constantly improved the onboarding integration process of third-party
advertising networks. Responsible for the entire API-integrated demand-side advertising
stack (100+ partners).
* Revised and re-launched the customer facing self-serve portal and coordinated third party
contractors