Profilbild von annewestphalbirchstreetcom Westphal Senior Manager Digital Development & Projects aus Hamburg

anne.westphal@55birchstreet.com Westphal

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Letztes Update: 08.02.2024

Senior Manager Digital Development & Projects

Firma: 55BirchStreet GmbH
Abschluss: Master of Arts International Business & Marketing
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (gut) | französisch (Grundkenntnisse) | spanisch (Grundkenntnisse)

Dateianlagen

55BirchStreet-CV-Anne-Westphal_070224.pdf
55BirchStreet-AboutUs_070224.pdf

Skills

•Over 10 years of experience in project and program management of complex transformation projects (up to 170 project employees) in large and medium-sized companies and in the corporate environment
•Organizational development incl. Systemic Organizational Development certification
•International experience, mindset and intercultural competences based on global projects
•Project Management Professional (PMP®)
•Certified Systemic Constructivist Coach, incl. business and leadership area
•Professional Advisory and Sparring up to C-level
•Inhouse Trainings (e.g., moderation, leadership, conflict management, motivation)
•Sharpening the mindset in the context of New Work

Projekthistorie

03/2022 - 10/2023
External Project Lead for an international reorganization due to the digitalization of technical product development processes
Global Fashion Retailer (Konsumgüter und Handel, 1000-5000 Mitarbeiter)

•Development and implementation of a new organizational and process structure, incl. management of staffing and concerns of employees
•Communication and change management, incl. integration of direct and indirect interfaces regarding new workflows
•Development of KPIs for measuring the success of the big picture

02/2022 - 01/2023
Implementation of a standardized project management method
Global developer and manufacturer of technical ceramics components (Pharma und Medizintechnik, 1000-5000 Mitarbeiter)

•Concept: Professional Advisory & workshop lead
•Change management

01/2021 - 07/2022
Project manager for an international rebranding
trading company in the pet food and accessories sector (Konsumgüter und Handel, 1000-5000 Mitarbeiter)

•Setup and management of eight sub teams (e.g., brand strategy incl. brand identity and brand architecture
•Modernization of the brand presence at all internal and external touchpoints internationally (incl. POS, digital and printed ad products)

03/2020 - 02/2021
Recording and modeling of all business processes in preparation for the digitalization of workflows
Nationally operating construction company (Architektur und Bauwesen, 500-1000 Mitarbeiter)

•Project setup, identification, process mapping and modeling of ERP relevant business processes, sparring on the selection process of an ERP system, steering of the business units, direct reporting

10/2018 - 07/2020
External Test Manager and Co-project Manager for the introduction of marketing automation
Global trading company (Konsumgüter und Handel, 5000-10.000 Mitarbeiter)

•Establishment of the test strategy and the test procedure, test setup and coordination, control of the test teams, service provider management

Zertifikate

Systemische Organisationsentwicklerin
2023
Systemisch konstruktivistischer Coach
2023
Project Management Professional (PMP)®
2018

Reisebereitschaft

Weltweit verfügbar
Hamburg
DE

Sonstige Angaben

Clients have described me as a sunny personality with a pleasant bite. What they appreciate most about me is the assumption of responsibility for topics, authenticity, structural approach, commitment and doer mentality.
Profilbild von annewestphalbirchstreetcom Westphal Senior Manager Digital Development & Projects aus Hamburg Senior Manager Digital Development & Projects
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