Market Entry Germany
Straumann Hüppen
(Konsumgüter und Handel, < 10 Mitarbeiter)
Schlagwörter
Skills
I support companies to be successful in the digital age.
My focus is establishing & transforming businesses across DACH, based on:
- Definition of winning strategies & digital business models
- Creation & effective communication of compelling visions and missions
- Human leadership of teams & transformation programmes for a sustainable in-market success (Main areas of expertise: Marketing & Media, Sales, Business & Organizational Development)
Personally, I
- Think & act entrepreneurially with a digital mindset
- Have a strong passion for people & team development
- Am an energetic person with a strong drive for result
My focus is establishing & transforming businesses across DACH, based on:
- Definition of winning strategies & digital business models
- Creation & effective communication of compelling visions and missions
- Human leadership of teams & transformation programmes for a sustainable in-market success (Main areas of expertise: Marketing & Media, Sales, Business & Organizational Development)
Personally, I
- Think & act entrepreneurially with a digital mindset
- Have a strong passion for people & team development
- Am an energetic person with a strong drive for result
Projekthistorie
02/2020
-
02/2020
- Assess market potential
- Clarify distribution/sales channels
- Define competitive offering
- Clarify distribution/sales channels
- Define competitive offering
01/2020
-
01/2020
Digital Maturity Assessment
Interseroh
(Energie, Wasser und Umwelt, 1000-5000 Mitarbeiter)
- Design digital maturity model
- Set-up questionnaire for measurement across region
- Propose indicated actions if off-track
- Set-up questionnaire for measurement across region
- Propose indicated actions if off-track
01/2020
-
01/2020
Internet of Packaging
(Konsumgüter und Handel, 250-500 Mitarbeiter)
- Co-moderate x-functional workshop
- Deep-dive into the internet of packaging
- Co-create creative solutions for execution from 2020
- Deep-dive into the internet of packaging
- Co-create creative solutions for execution from 2020
06/2017
-
06/2019
Agile Collaboration
Mars Austria
(Konsumgüter und Handel, 50-250 Mitarbeiter)
- Drive mindset change of entire unit
- Streamline process and drive faster decision-making
- Empower individuals to act more entrepreneurially
- Streamline process and drive faster decision-making
- Empower individuals to act more entrepreneurially
10/2018
-
03/2019
New Media Contract
Mars Austria
(Konsumgüter und Handel, 50-250 Mitarbeiter)
- Re-negotiate contract with media agency
- Integrate digitalized consumer behaviours
- Closely collaborate with Facebook & Google
- Integrate digitalized consumer behaviours
- Closely collaborate with Facebook & Google
07/2018
-
03/2019
BE-KIND Business Model
Mars Austria
(Konsumgüter und Handel, 50-250 Mitarbeiter)
- Define all aspects of local go-to-market strategy
- Set-up a 5y omnichannel business model
- Engage organization and launch into Austria
- Set-up a 5y omnichannel business model
- Engage organization and launch into Austria
03/2016
-
09/2016
Sales Restructuring
Wrigley Germany
(Konsumgüter und Handel, 250-500 Mitarbeiter)
- Develop a new organization design
- Identify and realize efficiency gains
- Closely collaborate with local & global stakeholders
- Identify and realize efficiency gains
- Closely collaborate with local & global stakeholders
02/2014
-
10/2014
Global Activation Platform
Wrigley Germany
(Konsumgüter und Handel, 250-500 Mitarbeiter)
- Develop a habit building programme around usage in cars
- Establish a platform for the entire Wrigley portfolio
- Roll-out to 25+ countries around the globe
- Establish a platform for the entire Wrigley portfolio
- Roll-out to 25+ countries around the globe
01/2011
-
02/2012
Digitized S&OP+
Wrigley Germany
(Konsumgüter und Handel, 250-500 Mitarbeiter)
- Design a digitized sales & operations planning (S&OP+) for GER
- Introduce the programme and facilitate portfolio reviews
- Co-create the EU solution together with other countries
- Introduce the programme and facilitate portfolio reviews
- Co-create the EU solution together with other countries
09/2005
-
08/2006
New Business Unit
Wrigley Switzerland
(Konsumgüter und Handel, 10-50 Mitarbeiter)
- Set-up the Swiss Wrigley unit (after being a distributor market)
- Define the Marketing responsibilities and execute against them
- Establish the Consumer Service
- Define the Marketing responsibilities and execute against them
- Establish the Consumer Service
Reisebereitschaft
Weltweit verfügbar
