Digital Analytics & Tracking Expert with 12 years of experience in development and implementation of web applications with a strong focus on data collection and event modelling who specializes in building scalable and sustainable tracking solutions for Digital Analytics Systems.
I've had the privilege of collaborating with esteemed companies such as Airberlin, Allianz, Google, HP, Henkel, Knipex, Telekom, Viacom and several agencies.
My passion is crafting tailored tracking solutions and ensuring that the needs and objectives of stakeholders are met.
I am goal oriented professional with a getting things done mentality that loves learning new skills & technologies.
// SKILLS
Javascript
HTML5 & CSS3
PHP
JSON
// TOOLS
Google Analytics (Universal Analytics, GA4)
Google Tag Manager (Client-Side, Server-Side)
Google Marketing Platform (Google Ads, Google Search Console, etc.)
Matomo
Piwik Pro
Google Cloud AWS
Google Looker Studio
Certifications:
Simmer: Web Browsers And Tracking Protections
Analytics Mania: Google Tag Manger
Analytics Mania: Google Analytics GA4
Google Certified: Google Analytics GA4
PPC Mastery: Conversion Tracking
Projekthistorie
09/2022
-
bis jetzt
Freelancer Analytics & Tracking
Marouf Ali
- Conception & Tracking Implementation via Tag Management for Web Analytics Systems (Universal Analytics, GA4, etc.)
- Server Side & Client Side Tracking Implementation
- Development of Custom Tracking Solutions via Javascript
- Engineer Requirements and define KPIs/Metrics with Stakeholders
- Requirements coordination and communication with Backend- and Frontend-Development as well as business Stakeholders
- REST API Development to enrich Tracking & Data Pipelines
- Data Analysis of Web Analytics Data & Action Recommendations
02/2018
-
08/2022
Senior Frontend Developer
bookingtime GmbH
* Development of web applications and UI interfaces
* Development of single page application with REST
* Implementation of UI components in Storybook (a11y)
* Conception & Tracking Implementation via Tag Management for
Web Analytics Systems
* Development of Custom Tracking Solutions via Javascript
* Assurance of code quality through Story Reviews
* Optimization/automation of development processes
Customers: Allianz, AXA, FitnessFirst, Ergo
07/2014
-
01/2018
Full Stack Developer
bookingtime GmbH
* Development of web services and applications for online
appointment bookings
* Technical design and development of applications frontend/backend
* Implementation of internal APIs
* Development of Custom Tracking Solutions via Javascript
* Automated testing using PHPUnit
* Optimization and scaling of the system
* Involvement in the entire development cycle
Customers: Allianz, AXA, FitnessFirst, Ergo
03/2010
-
06/2014
Web Developer
bokonet GmbH
* Development of websites and online stores, up to programming of
extensions of own software solutions
* Development and template creation of CMS-based websites
* PHP development of an in-house CMS
* Implementation of web applications
Customers: Google, Villeroy & Boch, Viacom
08/2010
-
01/2013
Digital Media Designer
RAPP Germany (DDB)
* Training as a media designer in the field of design & technology
* Training content was communication, planning and subsequent
implementation
* Development of CMS-based responsive websites
* Development of display ads
Customers: Adobe, Hewlett-Packard, Philips, Telekom, Air Berlin
08/2008
-
06/2009
Web Developer
TalentRun GmbH
* Frontend Developement with HTML, CSS & Javascript