Sr. Digital Strategist(InApp)
PhableCare - Chronic Disease Management App
Schlagwörter
Social Media Marketing
SEO
Marketing
Produktmarketing
Onlinewerbung
Kundenbeziehungsmanagement
Content Marketing
Digital Marketing
Soziale Medien
Aufbewahrungsmanagement
Skills
A full-funnel marketer with more than 6yrs of experience in Product Marketing, Customer Engagement and Retention, Digital Advertising, Social Media Marketing (SMM/SMO), Content Marketing, Search Engine Optimization (SEO), and Google/Facebook/Instagram Ads.
Projekthistorie
10/2021
-
11/2022
* Worked as User Engagement and Retention Specialist.
* Planned & executed engagement, and revenue activities for the brand's eCommerce offerings.
* Built 40+ user journeys for drop-off scenarios with a conversion rate of around 13%.
* Devised and executed activities to improve retention by 20% m-o-m.
* Analysed campaigns, sales, and other activities on the app to understand user behavior, and cohorts to
improve CTRs, and overall engagement. MarTech Platform used was MoEngage.
* Reached out users through PN, SMS, WhatsApp and Email as communication channels.
* Planned & executed engagement, and revenue activities for the brand's eCommerce offerings.
* Built 40+ user journeys for drop-off scenarios with a conversion rate of around 13%.
* Devised and executed activities to improve retention by 20% m-o-m.
* Analysed campaigns, sales, and other activities on the app to understand user behavior, and cohorts to
improve CTRs, and overall engagement. MarTech Platform used was MoEngage.
* Reached out users through PN, SMS, WhatsApp and Email as communication channels.
03/2021
-
08/2021
Product Marketing Manager
Kutuki
* Worked on User Acquisition, Engagement and Retention.
* Strategized, and implemented paid advertising initiatives to drive app installs and app engagement.
* Planned and executed user engagement and retention strategies for different customer segments.
* Analyzed campaign performances to provide insights, identify trends, and make recommendations to improve
Click-through-rates and the conversion rates for Email and Push Campaigns.
* Improved app subscription rates by 40% m-o-m and MAUs by 20% m-o-m.
* Grew the number of leads for live class offerings by 20% Month on Month.
* Strategized, and implemented paid advertising initiatives to drive app installs and app engagement.
* Planned and executed user engagement and retention strategies for different customer segments.
* Analyzed campaign performances to provide insights, identify trends, and make recommendations to improve
Click-through-rates and the conversion rates for Email and Push Campaigns.
* Improved app subscription rates by 40% m-o-m and MAUs by 20% m-o-m.
* Grew the number of leads for live class offerings by 20% Month on Month.
09/2020
-
12/2020
Head of Social Media
Neil Patel Digital India
* Lead social media marketing for Brands such as Clear Skin, Hair MD, Toolbox Studio, and SeamEdu.
* Identified opportunities for improvement in overall social media engagement for the clients through online
trend analysis, social reputation management, moment marketing, and campaign analysis.
* Identified opportunities for improvement in overall social media engagement for the clients through online
trend analysis, social reputation management, moment marketing, and campaign analysis.
02/2018
-
08/2020
Senior Executive - Digital Client Servicing
Wunderman Thompson
* Managed the digital branding of the Biscuits portfolio for Britannia Industries Limited - the largest FMCG
conglomerate in India.
* Independently managed the day-to-day planning, operations, and commercials for Britannia's Biscuit Portfolio.
* Worked on more than 10 Brand Films, right from the discussion stage to conceptualization to execution with
internal creative teams and third-party vendors.
* Managed Brands such as Good Day, Chunkies, Wonderfulls, Pure Magic Deuce, Pure Magic Chocolush, Treat Jim
Jam, Treat Stars, Treat Burst, Nice Time, Bourbon, Little Hearts, Marie Gold, NutriChoice.
conglomerate in India.
* Independently managed the day-to-day planning, operations, and commercials for Britannia's Biscuit Portfolio.
* Worked on more than 10 Brand Films, right from the discussion stage to conceptualization to execution with
internal creative teams and third-party vendors.
* Managed Brands such as Good Day, Chunkies, Wonderfulls, Pure Magic Deuce, Pure Magic Chocolush, Treat Jim
Jam, Treat Stars, Treat Burst, Nice Time, Bourbon, Little Hearts, Marie Gold, NutriChoice.
11/2017
-
01/2018
Digital Marketer
Changing Tree
* Managed Social Media Marketing for 8 B2C brands and paid campaigns on FB, Google.
12/2016
-
08/2017
Digital Marketing Consultant
Amplifium
* Managed and coordinated with internal and external stakeholders for each project.
* Worked on Paid marketing and social media marketing with a focus on lead generation.
* Worked on Paid marketing and social media marketing with a focus on lead generation.
Reisebereitschaft
Verfügbar in den Ländern
Indien
