Both for the Campo Preciso (technology products for agriculture) and Aquadize Studios (technological solutions for the audiovisual industry and health) lines of business, among my responsibilities were:
● I have been in charge of the complete Product Design process of DUX 8 (Guidance display for agricultural machinery), Fuzion Media Asset Manager (version control and project management platform for companies in the audiovisual or marketing sector), and FuzionAR (augmented reality game), following an agile methodology and working closely with our team (developers, marketing, sales, technical support, product owner and other stakeholders). These have been large and challenging projects (+5 years), in which I went through the entire UX iterative process, from research, gathering of requirements, wireframes and prototypes, hifi design, front-end development (in WPF and QML) and testing with users.
● Development of the brand image of both lines of business, web design and institutional stationery, infographics, management of social networks, management of marketing and advertising actions (online and offline). Drafting of press releases. SEO optimization. SEM. Product photography.
● Marketing of the company's products, commercial alliances with strategic partners, both in Argentina and abroad. PR. Customer satisfaction management, detection of improvement opportunities in our products. Participation in events in the interior of the country. Among my main clients are CNH, AGCO and PLA concessionaires, FAVOT, INTA, Dow Agrosciences, Fernet Branca, Munchi's, and more than 4,500 agricultural producers in Latin America.
● Coordination of a multidisciplinary team made up of vendors, technical support and software developers. I work under agile methodologies, SCRUM.
