Senior Communications Manager
NOVENTI SE
(Pharma und Medizintechnik, 1000-5000 Mitarbeiter)
Schlagwörter
Öffentlichkeitsarbeit
Marketing
Markenbildung
Skills
PR-Strategie, Marketing-Strategie, Sponsoringaktivierung, Media Relations, Contentproduktion, Sportmarketing, Journalistik, Projektmanagement
Projekthistorie
06/2022
-
10/2022
- Responsible for national PR strategy and national marketing
- Steering of external service providers
- Preparation of Events und photoshootings
- Sports marketing (partnership with FC Bayern Munich)
- Event Management (appearance at the biggest trade fair in the sector)
03/2022
-
09/2022
Senior Communications and PR Manager
WMF
(Konsumgüter und Handel, 1000-5000 Mitarbeiter)
- Responsibility for communications strategies and brand management for various products
- Development and implementation of an international campaign
- with a Hollywood star
- Cooperation of external stakeholders (agencies)
- Content production
- Marketing activation
- Media planning
- Event Management
02/2022
-
07/2022
Chief Marketing Officer (CMO)
Teutocast GmbH
(Medien und Verlage, 250-500 Mitarbeiter)
- Development of the national marketing and communications strategy for national radio stations (Sportradio Deutschland & FEMOTION)
- Brand management
- Cooperation with external service providers (agencies)
- Content production
- internal communications
- media planning
01/2022
-
03/2022
Brand Manager
Convex Energy
(Energie, Wasser und Umwelt, 10-50 Mitarbeiter)
- Organization and implementation of the Brand Management
- Organization of the rebranding process
- guidance to the C level
- Conception of the PR strategy
- Writing and sending media information
11/2018
-
04/2021
Senior PR Manager & Press Officer
VNG AG I German Russian Forum of raw materials
(Energie, Wasser und Umwelt, 1000-5000 Mitarbeiter)
- conception of the national and regional PR strategy
- Writing and sending out media information, organizing interviews, media monitoring
- Media Relations
- Content production
- Press Officer at the German-Russian conference of raw materials (with several German federal ministers)
08/2019
-
01/2021
Senior Marketing & PR Manager
VNG AG
(Energie, Wasser und Umwelt, 1000-5000 Mitarbeiter)
- Responsible for corporate communications and marketing activities, media relations, external communications
- and content production at VNG AG, a leading company on the German gas market
- Responsible for Sports and Cultural Marketing
- Responsible for event management (fairs, PR events, conferences)
- Content production (print, audio, video)
- brand management
- media planning
04/2019
-
08/2019
Senior PR Manager & press officer
Paracelsus
(Pharma und Medizintechnik, 1000-5000 Mitarbeiter)
- conception and realization of the regional PR strategy
- Conception and chief editor of a new print magazine
- Internal communications
- Preparation of marketing and PR events
- Media relations
- Event Management (trade fairs, PR events etc.)
07/2018
-
08/2019
Senior PR Manager and Press Officer
GRK Golf Charity
(Sonstiges, 10-50 Mitarbeiter)
- Media Relations and spokesperson with GRK Golf Charity (most successful golf charity event in Germany)
- PR strategy
- content production
- Writing and sending out media information, organizing and supporting interviews, media monitoring
- Organization and implementation of PR events (press conferences, TV and/or photo shoots, editorial visits, etc.)
09/2016
-
08/2019
CMO, Spokesperson & Brand Manager
Parques Reunidos
(Sonstiges, 5000-10.000 Mitarbeiter)
- Conception and realization of a national Marketing and PR strategy for amusement park BELANTIS
- PR & Media Relations
- Sales forecast and sales support with marketing activities
- Conception and realization of video and photo shootings
- Organization of marketing and PR events
- Social Media Management
- Conception of new media formats
- B2B marketing
07/2018
-
07/2019
Senior Communications Manager
DHL
(Transport und Logistik, 5000-10.000 Mitarbeiter)
- Development and implementation of the local PR campaign
- as part of the 10th anniversary of the DHL hub Leipzig/Halle
- Writing and sending out media information, organizing and
- supporting interviews, media monitoring, setting up and
- expanding the media distribution list
- Media Relations
- Event Management
08/2018
-
06/2019
Senior Marketing and PR Manager
Ornikar
(Sonstiges, 500-1000 Mitarbeiter)
- Development and implementation of a national PR campaign
- Writing and sending out media information, organizing and supporting interviews, media monitoring, setting up and expanding the media distribution list
- Media Relations
- Content production (photo and video shootings)
- Public affairs
09/2016
-
06/2019
Senior Marketing and PR Consultant
WOLFFBERG Management Communication
(Marketing, PR und Design, 10-50 Mitarbeiter)
- Senior Key Account Manager and responsibility for the planning, coordination and implementation of marketing
- and PR campaigns for various clients, such as DHL, ORNIKAR, KIROW, DDP, GRK Golf, Parques Reunidos
- overall communications and marketing planning for clients, creation of strategies with clear goals and KPIs
- Media Relations
- PR and Marketing Strategy
- Spokesperson for various clients
- event management
- media planning
- Responsible for partnerships, such as with RB Leipzig or SC DHfK Leipzig
06/2016
-
09/2016
Sportsponsing & Projektmanagement I ERGO Versicherungen
ERGO
(Versicherungen, 1000-5000 Mitarbeiter)
- Organization and implementation of the marketing and sponsorship activation of the partnership with DFB Pokal (German Football Cup)
- Projectmanagement
- Coordination with internal (ERGO) and external stakeholders (clubs, agencies, ERGO representatives etc.)
- budget management
- development and implementation of a national roadshop and of a sweepstakes campaign
- media planning
- content production
09/2015
-
12/2015
Senior Marketing Manager - Germany
Cheetah Mobile
(Internet und Informationstechnologie, 1000-5000 Mitarbeiter)
- Development and implementation of marketing and PR activities on the German market
- Development and implementation of a roadshow in the charity sector
- Event Management (road show)
01/2011
-
10/2012
Senior Manager Communications Sports and Media Rights
ARD - Das Erste (Sportkoordination)
(Medien und Verlage, 50-250 Mitarbeiter)
- Responsibility for media and public relations as well as marketing, external and internal communication at ARD Sports Coordination
- Media relations
- PR and Marketing strategy
- stakeholder management
- project management
- organization and implementation of PR events
- Press work and media relations at international major sports events, such as UEFA EURO, Olympics and others
09/2009
-
12/2010
Manager Communications
Mitteldeutscher Rundfunk (MDR)
(Medien und Verlage, 1000-5000 Mitarbeiter)
- Responsibility for PR and communications for various projects in the fields of sports, culture, art, history or science
- PR strategy
- Media relations
- writing and distribution of articles and press releases
- internal communications
- Communications lead for ARD at the 2010 Winter Olympics and responsible for sports communications
Reisebereitschaft
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