* Strategy: Definition & development of Employer Value Proposition -
Zalando overall + Dublin (EVP), Market research Tech, research &
creation of Employer Branding Personas, Redesign of Career
Website, Consultancy Dublin and Lisbon office, University
Marketing Concept
* Brand Activation: Strategic annual roadmap planning and rollout for
Product Management Technology (definition and research of target
group & - markets, definition and execution of communication &
social media strategy, KPI definition and budget management,
Event conception, creative direction of EB video production, agency
sourcing, creative direction of analogue marketing (Flyer, booth
design, etc.)
* Digital Marketing: Campaign management and direction (concepts
and content creation, release strategy for different Social Media
channels (LinkedIn, Twitter, Instagram, Facebook) sourcing, project
& stakeholder management, budgeting