Profilbild von Melanie Goel Marketing & Brand Strategy Manager aus Tutzing

Melanie Goel

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Letztes Update: 06.09.2022

Marketing & Brand Strategy Manager

Firma: alpengraphics
Abschluss: Master of Arts
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: chinesisch (Grundkenntnisse) | deutsch (Muttersprache) | englisch (Muttersprache) | französisch (Grundkenntnisse)

Skills

  • Ex-Tesla marketer: strong understanding of branding & brand communication
  • Author of 'Unique - 6 Simple Steps for Creating a Highly Effective Personal Brand"
  • Marketing strategy & content strategy
  • UI/UX design - mostly web: scribbles, work flows, wireframes, mockups, high fid versions
  • Experience working in cross-functional teams & highly collaborative environments
  • Remote & startup working experience
  • Self-organized working style; coordination via Trello, Slack etc.
  • Primary UI/UX tools: Adobe Suite, Adobe XD, Photoshop, Illustrator, InDesign
  • Strategic & deadline oriented
  • Fluent in EN & DE

Projekthistorie

09/2020 - bis jetzt
Brand & Marketing Strategy Manager
melaniegoel.com (Marketing, PR und Design, < 10 Mitarbeiter)


05/2020 - 09/2020
Brand Manager
Agrando GmbH (Internet und Informationstechnologie, 50-250 Mitarbeiter)


04/2019 - 04/2020
PRODUCT MANAGER & DESIGNER
HomeFox |

  • UI/UX design - mostly web: scribbles, work flows, wireframes, mockups, high fid versions
  • Researching new trends in application & webdesign
  • Agile development experience, based on weekly sprints
  • Experience working in cross-functional teams & highly collaborative environments
  • Remote & startup working experience
  • Self-organized working style; coordination via Trello, Slack etc.
  • Primary UI/UX tools: Adobe Suite, Adobe XD, Photoshop, Illustrator, InDesign
  • Strategic & deadline oriented
  • Fluent in EN & DE

11/2017 - 08/2018
SENIOR MARKETING SPECIALIST
TESLA

  • Project Management: Create, coordinate & manage the marketing strategy for new products; close collaboration with Sales, BD, Design & Social Media
  • Product Development: Engage in improvement & development processes for existing/new products with qualitative & quantitative customer insights
  • Channel Marketing: Support & advice channel partners on marketing activities
  • Direct Marketing: Prepare & supervise large online/offline campaigns
  • Event Management: Organize & participate in large industry events
  • Performance Management: Analyze & tweak performance of events, campaigns, online content
  • Third-Party Management: Coordinate projects & events with external partners and agencies
  • Content Marketing: Supervise German web content; create marketing material for channel partners

10/2016 - 11/2017
BRAND MANAGER

  • Strategy: Plan Branding & Messaging; create & execute cross-channel MarComm strategies
  • Technical Content: Whitepapers; preparation for Podcast / Webinar
  • Content Marketing: Build blog, new website; SEO
  • Performance Management: Analyze & tweak performance of marketing campaigns
  • PR: Create press material (releases, rapid responses, fire news); organize, prepare & coordinate press interviews
  • Online Marketing: Social Media & YouTube Marketing
  • Product Development: Plan & coordinate feature launches in close collaboration with IT & Product Management, Scrum, Agile
  • Third-Party Management: Coordinate with international PR agencies

09/2015 - 10/2016
PR CONSULTANT

  • Strategy: Advice German & international companies on PR and branding
  • Event Management: Prepare & execute startup and product launches
  • Online Marketing: Blogger Relations, Social Media
  • Content Creation: Prepare press material (releases, rapid responses, industry articles etc.) and content-based company assets

Reisebereitschaft

Verfügbar in den Ländern Deutschland, Österreich und Schweiz
Remote bevorzugt & Raum München.
Profilbild von Melanie Goel Marketing & Brand Strategy Manager aus Tutzing Marketing & Brand Strategy Manager
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