Profilbild von Katrin Halboth Marketing, Communications and Brand aus BerlinMitte

Katrin Halboth

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Letztes Update: 08.03.2024

Marketing, Communications and Brand

Abschluss: Wirtschaftswissenschaften Diplom Ökonomin; PR-Beraterin
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher)

Dateianlagen

Referenzen-Zeugnisse_160523.pdf
Lebenslauf-Katrin-Halboth_140224.pdf
CV-2024-Katrin-Halboth_140224.pdf
CSR-Zertifikat_080324.pdf
Agiles-Management-Zertifikat_080324.pdf

Skills

Als Marketing- und Kommunikationsexpertin mit 20 Jahren Berufserfahrung konnte ich mein Fachwissen bereits in zahlreichen Projekten erfolgreich einsetzen - ob in Festanstellung, als Interim Managerin oder freie Beraterin. In meiner Laufbahn hatte ich die Chance, viele verschiedene Industrien kennenzulernen, u.a. im Bereich Immobilien, Energie, Software, e-Commerce oder Medizintechnik. Meine Schwerpunkte liegen in den Bereichen Wachstum, digitales Marketing, Kommunikation, Branding, Social Media und Business Development. Als Marketer betrachte ich die Situation ganzheitlich und entwickle daraufhin eine Strategie zur erfolgreichen Optimierung von Prozessen und Maßnahmen. Zusätzlich berate ich Unternehmen zum Thema Nachhaltigkeit. Als Expertin für Corporate Social Responsibility und Employer Branding helfe ich meinen Kunden, sich für den langfristigen Erfolg am Markt zu positionieren.

I'm a Marketing and Communications expert with 20 years of working experience in a wide range of industries e.g. Real Estate, Energy, Software, e-Commerce and Medical Technology. In numerous projects I've been able to successfully apply my extensive know-how in all areas of Marketing. My focus is on Growth, Digital Marketing, Communications, Branding, Social Media and Business Development. As a consultant I look at the situation holistically and then develop a strategy for the successful optimization of processes and measures. Furthermore, I offer consulting services in Sustainability, Corporate Social Responsibility and Employer Branding.

Skills: 
Project and process management, communication concepts, marketing consulting, marketing and sales strategies, PR /media work, target group marketing, lead management, quality management, business development, online marketing, content marketing, campaign management, brand management, product management, B2B Marketing, change management, Employer Branding, Corporate Social Responsibility and event marketing.

Projekthistorie

09/2023 - 01/2024
MarCom Manager und Pressesprecherin
SOS MEDITERRANEE Deutschland (Sonstiges, < 10 Mitarbeiter)

Themenfindung, Mailings, Presse-Arbeit, Kommunikationsplanung, Budgetierung, Social Media-Kommunikation,
Team Head

09/2023 - 12/2023
Brand- und PR Manager
NH Hotels (Sonstiges, 1000-5000 Mitarbeiter)

  • Einführung einer neuen Hotel Brand (Marke Avani) in Deutschland
  • Hotel-Rebranding Prozess
  • PR-Arbeit
  • Projektmanagement

05/2023 - 08/2023
Head of Content / Planning and Strategy
objego (Internet und Informationstechnologie, 50-250 Mitarbeiter)

Teamführung, Marktforschung, Contentplanung, Content-Strategie-Entwicklung, Workshops, Website Seo

02/2021 - 02/2023
Team Lead of Fundraising and Social Responsibility
PATRIZIA Foundation (Architektur und Bauwesen, 10-50 Mitarbeiter)

- Budget and resource management - Team coordination of 8 people
- Product owner of CSR
- Employer Branding
- Key Account Management
- New Work Ambassador
- Salesforce development

11/2019 - 02/2021
Interim Marketing Manager
PATRIZIA Foundation (Non-Profit Organisation) (Architektur und Bauwesen, 10-50 Mitarbeiter)

  • Managed process of repositioning with different stakeholders
  • Development and written elaboration of the repositioning and values as well as their implementation and insertion into the team
  • Project lead for the introduction of the new corporate design including the development of a brand book
  • Strategic preparation for internationalization; business planning for foundation growth; market development (new industries, segments) together with the management
  • Rebranding and elaboration of the corporate design strategy including the design of a new word mark & roll out (relaunch)
  • Development of editorial texts for mailing, internet and brand book
  • Further development of the online presence: in this context, development of a sales website for the product CSR as well as the subsequent SEO optimization of the CSR and fundraising websites
  • Budget and marketing planning for 2020

09/2019 - 11/2019
Editor and Writer
Immobilien Scout (Internet und Informationstechnologie, 1000-5000 Mitarbeiter)

  • Editor for a new blog - https://www.wohnenweiterdenken.de/
  • Content management 
  • Project management

07/2019 - 10/2019
Interim Marketing Manager for e-mobility
(Energie, Wasser und Umwelt, 5000-10.000 Mitarbeiter)

  • Content marketing for B2B & B2B
  • Define customer value proposition (with lean canvas workshop)
  • Steering of agencies & interface to international marketing team

04/2018 - 04/2019
Interim B2B Marketing Manager
ebay kleinanzeigen (Konsumgüter und Handel, 50-250 Mitarbeiter)

  • Managed marketing channels for B2B
  • Delivered Marketing consultancy regarding go-to-market strategy
  • Took responsibility as interface function between Marketing and Biz Dev
  • Negotiated sponsoring contracts
  • Fostered cooperation with associations (for example IVD)
  • Prepared budget planning for Media and Events
  • Conducted Media planning for B2B (Online/Print)
  • Prepared content for presentations and articles
  • Managed leading real estate fair Expo Real in 2018
  • Steered agencies and graphic designers

08/2017 - 03/2018
Freelancer Communications
Immobilien Scout (Sonstiges, 1000-5000 Mitarbeiter)

- Overall communication for commercial customers
- Content and email marketing
- Compiling editorials for users B2B & B2C

11/2017 - 01/2018
Interim Campaign Manager Finance
Concardis (Banken und Finanzdienstleistungen, 500-1000 Mitarbeiter)

- Campaign management (team lead)
- Further development of online & social media marketing
- Quality Management
- Steering of agencies

07/2016 - 06/2017
Interim Marketing Manager at Salesforce
Salesforce (Internet und Informationstechnologie, >10.000 Mitarbeiter)

- Planning, budgeting and implementation of campaign - Lead management & lead follow up - Project management events (e.g. responsible for dmexco, Dreamforce to YOU, Noah conference Berlin

02/2016 - 06/2016
Interim Marketing Communications Manager
PARI GmbH (250-500 Mitarbeiter)

- Product marketing - Strategy, competitor and cost analysis for social media - Conception and design of sales collateral (print and digital)
- Content Management

01/2007 - 06/2015
Senior Marketing Manager
TÜV SÜD (Energie, Wasser und Umwelt, >10.000 Mitarbeiter)

- Head of trade shows/events 
- Project management of international marketing projects - PR & media work - Marketing communications
- Lead for working students and assistants

Zertifikate

Agile Management
IU Academy
2023
Corporate Social Responsibility
IFM
2021
Online Marketing
Wildner AG
2015

Reisebereitschaft

Weltweit verfügbar

Sonstige Angaben

I am a Marketing expert with more than 20 years of working experience in a wide range of industries. In numerous interim projects, I was able to successfully apply my extensive know-how in all areas of marketing, communications, brand, business development, product management and sales. As a consultant, I look at the situation holistically and then develop a strategy for the successful optimization of processes and measures.
Profilbild von Katrin Halboth Marketing, Communications and Brand aus BerlinMitte Marketing, Communications and Brand
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