PROJECT DEVELOPMENT MANAGER
My Human Science
(Pharma und Medizintechnik, < 10 Mitarbeiter)
Schlagwörter
Marketing
ERP
Sharepoint
CMS
Automatisierung
Project management
Project & Program Management
Healthcare-IT
Healthcare analytics
digital health
CRM
CRM Bitrix24
crm business analyst
CIS
Clinic Information System
PMS
e-detailing
Business Analyse
Business Analyst
Product Marketing
Produktentwicklung
product launch
mobile health
Mobile App
mobile & web technologies
PMP
IPMA
Scrum
agile
Skills
- Project management: traditional PMP, IPMA & agile (SCRUM) for new product / services development.
- Marketing strategy and implementation. Customer engagement.
- Product Ownership and Management.
- Business analysis; Process optimization.
- Strong stakeholder management and team leadership skills.
- Expertise in digital transformation and healthcare.
- Interdisciplinary competences. I take initiative & offer solutions.
Microsoft cloud, MS 365, SCRUM, PMP, IPMA, Confluence, Jira, Adobe kit, incl, Marketo, InDesign, Google Analytics, ERP, CMS, WordPress, Wix, Marketing-Automation, Hubspot, SharePoint
Projekthistorie
11/2020
-
11/2020
* Product development & portfolio management for B2C & B2B segments. Identified market
opportunities in collaboration with doctors, insurers, and leveraged customer
analytics.
* Product marketing planning and execution, created content & materials. Determined
opportunities in collaboration with doctors, insurers, and leveraged customer
analytics.
* Product marketing planning and execution, created content & materials. Determined
My Human Science serves 4P principles in healthcare: Prevention, Prediction, Personalization & Participation, that what is realized through data driven & connected care. Project team 5 members.
- Providing my expertise in healthcare & digitalization, project management. Analysing customer requirements to offer solutions.
- Developing business model, collaborations and extending partner ecosystem.
- Providing evidence-based information for customer engagement to adopt a preventive approach and to encourage behaviour change.
12/2017
-
01/2020
PARTNER MARKETING & GO-TO-MARKET MANAGER
ABB
(Industrie und Maschinenbau, >10.000 Mitarbeiter)
ABB, Digital Team, Industrial Digital Solutions, Zurich
- Go-to-market planning and execution for joint digital solutions with Microsoft, IBM, HPE using new technologies like AI, AR/VR, sensors, Cloud Computing and etc. Global and regional footprint.
- Coordinated cross functional projects, launched product, led events, created digital success case studies and white papers. Planned, executed and reported on KPIs.
- Developed sales forces enablement program to activate partner Sell Through & With, incl. partner & own E-commerce channels.
- Managed partner relationships independently on my level, connected stakeholders. Managed external suppliers.
Achievements: Marketing Projects: Smart city concept & interactive tool (this cross-functional project involved 4 divisions); Partnerships positioning video, Digital Transformation campaign & WP, etc.
E-Commerce: Microsoft Partner marketplace activation.
Recognition: Microsoft Partner of the Year Award win, Customer success story.
01/2016
-
12/2017
BUSINESS ANALYST & MARKETING CONSULTANT
Agilico GmBH; FinTech Industry
(Internet und Informationstechnologie, < 10 Mitarbeiter)
Agilico GmBH, software solutions developer, FinTech Industry, Zurich
- Did business analysis, identified client’s needs & consulted on solutions design, incl. development of web portals and mobile applications & customer engagement tools.
- Led customer interviews and translated customer needs into user stories & project specifications. Agile project management (supporting SCRUM Product owner).
- Supported Project Manager in project execution within its budget and pipeline, prioritized tasks, tracked progress, developed documentation & status reports.
- Developed pilot mobile service for a canton Hospital for its patients and visitors. Planned the rollout and versions roadmap.
Achievements: Projects delivered & launched (Project team of 5 people + external suppliers). New customer segment for marketing reports automation developed.
08/2014
-
12/2014
BRAND CONSULTANT (Temporary position)
Adviscent AG for UBS
(Marketing, PR und Design, 10-50 Mitarbeiter)
Adviscent AG, IT Solutions Consulting. Worked on a customer site - UBS AG, Zurich
- Gathered insights from business & regional stakeholders to improve new UBS brand designs in accordance to business needs.
- Prepared specifications for agencies and fulfilled functional and emotional testing of deliverables.
- Developed brand guidelines and supported external & internal users.
01/2013
-
07/2014
HEAD OF MARKETING PROJECTS
MD Medical Group
(Pharma und Medizintechnik, 5000-10.000 Mitarbeiter)
- Planning & implementation, budget management & reporting. Led digital customer acquisition & retention campaigns, analysis and optimisation.
- Developed customer facing programs and tools like inclusive patient schools, preventive programs, telemedicine assistance services, e-appointments & chat-bots consultations.
- Led B2B programs with health insurance companies, developed new commercial models, offerings for healthcare services, executed pilot projects & verified success.
- Corporate website and customer engagement mobile application development.
Achievements: Improved performance & brand awareness, annual EBITDA growth up to 20%.
11/2011
-
01/2013
BUSINESS DEVELOPMENT PROJECT MANAGER
MD Medical Group
(Pharma und Medizintechnik, 1000-5000 Mitarbeiter)
MD Medical Group, private healthcare provider, 42 clinics
- Bridged the gap between business, medical professionals and IT by transforming business & customer needs into solutions; supported the project for migration of 20 clinics on one KIS.
- Did business-analysis in the project of product portfolio optimization and pricing policy, leveraged market & customer analytics for data driven management decisions.
- Analysed customer journey, mapped processes and pain points to improve performance.
07/2010
-
01/2013
Product Manager
Medsi Group
(Pharma und Medizintechnik, 5000-10.000 Mitarbeiter)
- Product development & portfolio management for B2C & B2B segments. Identified market opportunities in collaboration with doctors, insurers, and leveraged customer analytics.
- Product marketing planning and execution, created content & materials. Determined pricing, online and offline channels-tactics, incl. SEM.
- Drove marketing programs to augment commercial efficiency through affiliates, for example promoted healthcare programs through affiliate corporate channels to increase awareness, attendance rate and loyalty.
Achievements: 15% growth of brand awareness, 30% growth in sales in focus-segment.
07/2009
-
07/2010
MARKET STRATEGY RESEARCH
Medsi Group
(Pharma und Medizintechnik, 5000-10.000 Mitarbeiter)
Medsi Group, private healthcare provider, 39 clinics
- Led market & consumer research & analysis to identify needs, constraints and preferences tasked by investors. Analysed disease statistics and patients behaviour.
- Developed proposals based on insights for marketing and sales strategy & product portfolio.
- Reported on the strategic assessments and execution to investment groups.
- Managed projects for new services development and launch like mobile services, telemedicine, e-scheduling and patient schools & preventing programs. Mobile consulting & sales application for sales agents developed.
Reisebereitschaft
Verfügbar in den Ländern
Schweiz
Available immideatly. Travel up to 10%
