Schlagwörter
Portfolio
Skills
Professional with Diverse Expertise:
Senior expert with extensive experience in performance marketing, data analytics, data engineering, software development and web development.
Doctorate in Space Medicine / Computer Science and Diploma in Computer Science. Certified Business Coach (IHK) and Certified Cognitive Trainer (AKA-KT).
Key Skills:
Performance marketing, data analytics, data engineering, machine learning (ML)/artificial intelligence (AI) and data warehousing.
Performance Marketing:
Clients:
Fortune 100, Fortune 500, Start-Ups, medium and large enterprises across Europe and the world.
Senior expert with extensive experience in performance marketing, data analytics, data engineering, software development and web development.
Doctorate in Space Medicine / Computer Science and Diploma in Computer Science. Certified Business Coach (IHK) and Certified Cognitive Trainer (AKA-KT).
- Long-term software development experience: Over 34 years of proven expertise in software development methodologies with a track record of delivering high quality solutions in a variety of domains.
- Extensive web development and project management skills: Successfully managed web development projects for over 28 years, managing teams and ensuring timely delivery of projects in line with quality standards.
- Experienced in online and performance marketing: Over 17 years' experience in effectively implementing digital marketing strategies to increase online visibility and brand presence, resulting in increased lead generation and conversion rates.
- Experienced General Manager and Consultant: Managing director and consultant for 15 years, providing strategic guidance and overseeing successful project delivery to achieve business objectives.
- Process and Quality Management Expertise: Contributed to process optimisation and quality management initiatives for application development and delivery, ensuring efficiency and adherence to industry standards for 7 years.
- Skilled Business Analyst in IT Controlling: Used analytical skills and industry knowledge to drive data-driven decision making processes, optimise resource allocation and improve operational efficiency for 8 years.
- Versatile university lecturer: Sharing knowledge and expertise as a lecturer for 8 years, focusing on software engineering, web-based application development and design, and online marketing strategies to inspire the next generation of professionals.
Key Skills:
Performance marketing, data analytics, data engineering, machine learning (ML)/artificial intelligence (AI) and data warehousing.
Performance Marketing:
- Proficient in using the Google Marketing Platform suite (Google Ads, Google Analytics 4, Google Tag Manager, Google Looker Studio) to create targeted marketing campaigns and gain valuable data-driven insights.
- Skilled in utilising multiple marketing platforms including Microsoft Advertising and Meta Advertising to develop comprehensive marketing strategies tailored to client objectives.
- Bid management and strategy including smart bidding, attribution optimisation, maximising conversions, target CPA and ROAS optimisation.
- Experience in technical SEO optimisation.
- Skilled in data deep dives to improve insights, optimise marketing activities, marketing automation, customer journey analysis, attribution modelling, forecasting or personalisation.
- Experienced in management reporting, KPI dashboards and data visualisation using Google Looker Studio, Tableau or Power BI Dashboards.
- Google Cloud Platform, Amazon AWS or Microsoft Azure to build your own data warehouses and data lakes.
- Data Engineering for building data warehouses with Databricks and BigQuery Studio, including BigQuery ML.
- Development using Python and SQL.
- Using technologies such as machine learning, predictive analytics, or anomaly detection.
Clients:
Fortune 100, Fortune 500, Start-Ups, medium and large enterprises across Europe and the world.
Projekthistorie
- SOLAR & PHOTOVOLTAIK - Unterstützung der Energiewende - europaweit und global
- EMOBILITY & CHARGING - Marketing für klimaeffizientes Fahren und die Zukunft der Elektromobilität
- ERNEUERBARE ENERGIEN & WIND SERVICES - Installation von Windkraftanlagen und die Lieferung von Rotorblättern
- IMPORT & EXPORT - Warenhandel und Logistik von Europa in die Welt bringen
- FINANZDIENSTLEISTUNGEN & BUSINESS SERVICES - Unterstützung von FinTech- und Finanzberatungsunternehmen
- HEIZUNG & KÜHLUNG - Marketing für die wettbewerbsintensive Heizgeräteindustrie
- STROM, ÖL & GAS - Unterstützung der Führungsrolle bei Energienetzen und Dekarbonisierung
- SMART HOME - Marketing für den europäischen Smart-Homes-Markt
- FREIZEIT, REISEN & HOTELS - Lead-Generierung für die internationale Tourismusbranche
- FASHION & BEAUTY - Umsatzgenerierung für Einzelhandel und Online-Shopping
- SAFARI - Generierung von europäischen Leads für Safari-Touren in Afrika
- TAUCHEN & SCHNORCHELN - Sales Generierung für Tauchausrüstung
- GRUNDSTÜCKE & IMMOBILIEN - Generierung von Leads für den aufstrebenden Immobilienmarkt in Europa
- BREXIT - Generierung von Newsletter-Abonnenten mit wirtschaftlichen Brexit-News
- STAHL & MASCHINENBAU - Verkauf von Stahl, Baumaschinen und technischem Zubehör an die VAE
Reisebereitschaft
Nur Remote verfügbar
Reisebereitschaft begrenzt möglich in Absprache mit dem Kunden.
