RC

Radu Ciocan

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Letztes Update: 06.09.2022

Erfahrene Berater Digitalisierung, Customer Experience und Customer Service

Firma: RC ExpertConsult
Abschluss: Dipl. Computer Engineer; MBA
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (gut)

Dateianlagen

cv-radu-ciocan-6.2022.pdf
Profile Radu Ciocan 2022.docx

Skills

cloud, Genesys, Digitization, analytics, CRM, GCC, IVR, USSD, Voice Biometrics, E-mail Automation, Social Media, SOA-based architecture, TELECOMMUNICATION

Projekthistorie

08/2021 - 08/2022
Group Director Customer Service
HRS

* Responsible for Customer Service Operations at HRS Group
* Responsible for Customer Service mainly B2B, for customers across the world -
500 Staff across 5 locations in Europe, Asia, Australia, South America
Achievements so far
* Restructured the Customer Service Operation - new contractual and operational
model for the outsourcer partners across the globe, support of 10 languages, voice,
emails, chat: 30% cost savings after 6 months, 50% cost savings after 18 months
* Set-up professional Planning and Forecasting, Quality Management and Training
* Roll-out cloud-based solution for a world-wide global virtual contact centre
* Improve customer experience.
* Digitalization of Customer Service - launch AI based chat/voice bot, multi-lingual
chat with instant translation, migration emails to web-forms

01/2012 - 06/2022
Consultant - Head of T-Mobile Austria Customer Care Operations
R OMTELECOM /T-M OBILE A USTRIA

* Founded and managed a new German language contact centre in Romania for T-Mobile Austria
Achievements
* Set-up the first international near-shore call centre in Romania with 100 German speaking staff; providing
25% cost saving for T-Mobile, Austria and 25% profit for Romtelecom, Romania, both DT Group companies
* Capably managed the operation, accomplishing all contractual KPI's; improving Customer Satisfaction (CSI
70) and Sales after Service conversion rate (+8%) to equal and better in-house Austrian call centre results

01/2008 - 06/2022
Vice President Customer Service
T-Mobile/Tele.Ring Austria

* Interim role, headed a team of 10, responsible for Customer Service operation with 200+ employees,
Achievements
* Saved over €5M annually by reducing agent supported contacts, drove implementation of new automated
channels for customer service
* Defined new Quality Management areas - Customer Feedback Management, IT Quality Management

01/2018 - 09/2021
Vice President Customer Service and Customer Experience B2C & B2B
INWI

* Responsible for Customer Experience at INWI - Telco operator (mobile, fix,
internet) 10 Mio Customers
* Responsible for Customer Service B2C and B2B at INWI - 500 Staff
Achievements so far
* Restructured the Customer Service Operation -new contractual and operational
model for the outsourcer partners: 30% cost savings and better service experience
* Replaced IT infrastructure with ONE platform (Genesys- 15% IT costs saving) to
support Service Differentiation, Specialization and Blended Operations.




* Introduced Sales in Customer Service, transforming the Customer Service from a
Cost to a Profit Centre within 8 months. Started Save-Desk operations with 45%
retention rate; inbound sales and web call back with 25%conversion rate and
Outbound Telesales for Cross-Sell, Up-Sell with conversion rates of up to 35%
* Set-up Inside Sales operation for B2B SME with sales of 1 Mil EUR in the first year.
* Initiated "Voice of the customer" process and decision board resulting in almost 50
initiatives of customer experience improvements, most of them with positive
financial effects on reducing "irritant calls" - 50% call reduction after 3 years
* Redefined B2B Back-Office Customer Journeys with significant improvements of
E2E SL (from days/weeks to less than 1 hour)
* Virtualized entire customer service operations from on-site to homeworking within
2 weeks during COVID 19 crisis. Overcome the crisis as best CS in the country
* Led the Digitization Transformation Program - digitized customer identification,
contract sign-off and archive, retention, and up/x-sell journeys, introduced new
customer contact digital channels (WhatsApp, chat, FB messenger).
* Implemented 12-24 h Home Delivery with Cash-in and Contract sign-off at delivery.

08/2017 - 12/2017
Consultant - Head of Customer Experience Transformation Program
W ATANIYA MOBILE

* Engaged to support Wataniya Mobile to translate its new strategy "becoming a customer centric company"
in a plan of actions
Achievements
* Defined WM customer experience strategy - customer promises. Set-up various elements of a structured
Customer Experience Management
* Assessed entire customer journey for three personas (corporate, post-paid residential, prepaid), spotted-out
over 200 customer experience pain points, design future "best in class" customer journeys,
* Defined Customer Transformation Roadmap - 28 Improvement Projects Charts (Description, KPIs, BCases).

01/2013 - 08/2017
Group Director - Customer Service and Customer Experience
O OREDOO GROUP

* Responsible for Customer Service and Customer Experience group-wide, 3000+ staff and 150M+ customers
in 10 operations in Middle East, North Africa and SE Asia, reporting to the Customer Commercial Officer
Achievements
* 2015-2017: Led strategic transformation towards Leadership in Digital Experience with deployment of
digital analytics and CRM platforms group-wide and e-sales operations in all GCC markets

01/2011 - 12/2012
Director Romtelcom Customer Service Consolidation

tasked with operational transformation of business and residential customer service operations, involving
2000 staff, for the future, merged, fixed and mobile DT local operator in Romania
* Set-up in Romtelecom B2B inside sales operations for SME/SoHo and consolidated 28 locations into 3,
* In Romtelecom Introduced service differentiation and specialization with 40% efficiency improvement and
100% revenue boost as well as technical infrastructure transformation

01/2009 - 01/2012
Vice President EU Customer Service, Chair European Board of Customer Service
D EUTSCHE TELEKOM (DT)

* Headed a team of 25 and reported to the Chief Operations Officer, with responsibility for European Customer
Service involving 8-15 national operations, 5000+ staff, €200M+ OPEX and €800M revenue
Achievements
* Deployed Waste Call Reduction, Voice of the Customer and Zero Dissatisfaction concepts across Europe,
saving 20%+ annual service costs by continually improving customer satisfaction
* Led Group-wide "Boost TopLine Program" in Customer Service: Established Customer Service as Channel
#1 for X/U Sales and the channel with best ROI in Acquisition; Rolled-out Boost Sales program in several
national operations, driving 40-100% sales improvements ; Set-up new Save Desk concept, establishing a
new exclusive channel for retention with 25% save rate

01/2005 - 12/2009
Vice President - Sales & Customer Service, Process & Technology Management
T-M OBILE INTERNATIONAL

* Headed an international team of 12-15 with responsibility for a €20M budget and all international
technology investments for customer service and sales across the T-Mobile group
Achievements
* Led Group-wide "#1 in Customer Interaction Experience" program, successfully driving T-Mobile to #1 in all
10 markets for digital experience, in 9 out of 10 for contact centre and 8 out of 10 for shop experience
* Led Group-wide Program "Shift to Self-Service" - Established and developed Self-Service Business across
Europe improving call deflection rate from 54% to 84% and realising recursive savings of €35m yearly
* Transformed IVR/USSD from self-service to revenue generation channels with up to 30% conversion rate
* Led innovation in sales and customer service across Europe, introducing the first world-wide multi-channel
voice/USSD/SMS/web self-service platform, a routing platform for NL & AT hosted in Germany, Voice
Biometrics, E-mail Automation and Remote Technical Support
* Defined Social Media Strategy for Customer Service and introduced social media-based service channels
* Introduced new strategic processes across Europe including Customer Feedback Management and Service
Channel Management

01/2002 - 12/2005
Head of International IT Architecture
T-M OBILE INTERNATIONAL

* Directly responsible for a team of 5, and 15 indirect reports, reporting to the group CIO
Achievements
* Chaired the T-Mobile International Architecture Board and established international IT architecture
* Defined strategy and architecture and successfully drove a 2-year IT change program including
organizational change, introduction of SOA-based architecture and core platforms changes
* Main driver for significant reduction of IT operational spending by exploiting international synergies

01/1998 - 01/2002
Group Manager - IT Strategy & Architecture
CAP G EMINI (TELECOMMUNICATION & MEDIA

* Headed a department of 10-15 consultants, reporting to MD for Germany with responsibility for a 6M DM
annual budget, also Docent for IT Architecture at Cap Gemini University - Behoust/Paris
Achievements
* Project managed and consulted on IT Strategy with management at T-Online, T-Mobil Germany, max.mobil,
3i, Deutsche Bahn, Telekom Austria, LandTel, Augsburger Allgemeine and Burda

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